Clients / Artists / Avicii
In 2014 Swedish songwriter and producer Avicii cemented his place in the firmament of superstar recording artist/DJ’s with the success of his genre-defying debut album, True, on PRMD Records. The album not only satisfied the 25-year-old Swede’s restless creative urge to push musical boundaries, it also upped the ante on what dance music could be by blending the earthy sounds of folk, country, and bluegrass with soaring pop melodies, funky disco jams, and driving house beats. True spawned the 4x-platinum guitar-laden stomper “Wake Me Up,” which hit No. 1 in 81 countries and became the most streamed song of all time on Spotify (over 300 million plays) and the No. 1 most Shazamed song worldwide, while racking up 2.6 billion international streams and 600 million combined YouTube views. Upon True’s release, The New York Times heralded Avicii as “an artist carrying today — and tomorrow — on his shoulders.” Though Avicii (born Tim Bergling) was already a globally bankable DJ, thanks to a string of hit dance singles like “Le7els,” “Bromance,” “Fade Into Darkness,” “I Could Be The One,” and the Grammy-nominated “Sunshine” with David Guetta, with True he telegraphed that he wasn’t content to churn out the same formula year after year. Having played to millions of jubilant fans at major festivals like Miami’s Ultra Music and Lollapalooza, and performing DJ sets at the world’s biggest clubs, Bergling has seen firsthand the benefit of daring his audience to go on a journey with him. So when it came time to make his new album Stories, the only formula he followed was to remain unafraid to experiment. “My mindset was just to keep going,” Bergling says of making Stories. “True was the beginning of my experimenting with different genres and I got a lot out of it. Because I've done house music for so long, to be able to make rock songs and ballads, and explore reggae, blues, and jazz, yes, it’s a challenge, but it’s also a lot of fun.” Rather than radically departing from True, Stories builds on it. Bergling says the album “refines what I didn’t feel was perfect last time.” He once again pushed himself genre-wise and maintained his commitment to crafting undeniably catchy melodies. He played guitar and piano. He carefully considered his lyrics, even delivering his most personal song to date. The album’s title reflects the idea that “all the songs have a story I want to tell,” he says. The result is music that is grounded in its vision and surefooted in its artistry. “I think the album has more layers,” Bergling says. “One of the hardest things to make is a song that everyone loves not only at the first listen but at the fiftieth where they discover something new each time. That’s a lot harder to do, but I think I managed it with more of the songs this time around.” Bergling found some of his inspiration in his collaborators, who include such heavy hitters as Zac Brown, Chris Martin, Gavin DeGraw, Edward Sharpe and the Magnetic Zeros’ Alexander Ebert, Wyclef Jean and Matisyahu, among others. “It's much more fun writing a song from scratch on a guitar with someone you think is talented and who you get along with so well,” Bergling says. “It's not the same as how I've been doing it — alone in my bedroom on a laptop.” Since its release last year, Stories has achieved aggregate sales of over 1.5 million and spawned the international hit “Waiting for Love,” which was #1 in 22 countries and features the powerful vocals of UK-based artist Cherry Ghost, aka Simon Aldred. Critics acclaimed “If 2013’s True was out to prove that a dance icon could ease into the pop arena, Stories is his bid for multi-format crossover(Billboard). ” AVICII just performed at Rolling Stone’s legendary Super Bowl party, will headline ULTRA and has been working on promotional activities for “Broken Arrows”, his new single which has already been a #1 dance track. “Broken Arrows” featuring the distinctive vocals of Zac Brown “pairing Brown's crystal-clear vocals with thumping bass and twinkling synth lines. In typical dance-track fashion, momentum builds and eventually boils over into the song's hook…,” wrote Rolling Stone. Avicii’s “Broken Arrows” video has combined views of 20 million + and tells the story of Olympian Dick Fosbury and his revolutionary technique for the high jump. Avicii uses Fosbury as a parallel to tell his own story, hinting that he himself is a revolutionary. (I mean, “Levels” was pretty groundbreaking.) Avicii credited Brown’s ‘amazing voice’ when he premiered “Broken Arrows” on his monthly Le7els podcast. Brown reciprocated the admiration when he gave Avicii a shout out and sang “Broken Arrows” at his recent Hollywood Bowl concert and told Country Weekly, “Avicii has an incredible mixture of organic and electronic music together.” In 2008, with Pournouri at his side, a 19-year-old Bergling launched his career by triumphing in Pete Tong’s Fast Trax competition and subsequent signing to Tong’s Bedroom Bedlam imprint for his hit “Manman.” His EP Muja and the hit “Ryu” led to vocal support from Tong and Tiësto. In 2009, Avicii was named DJ Magazine’s “Breakthrough Producer/DJ of the Year” (and would go on to hold the magazine’s No. 3 position on its yearly poll of Top 100 DJs in 2012 and 2013). The Sebastian Drums collaboration “My Feelings For You” and the hit “Seek Bromance” (as Tim Berg) scored in 2010. “Sunshine,” a collaboration with David Guetta, appeared on Guetta’s 2011 album Nothing But the Beat and earned Bergling a Grammy nomination for Best Dance Recording. In 2011, Avicii reached critical mass with the global success of “Le7els,” which became a No. 1 dance hit in the U.S. and the U.K. and sold four million tracks worldwide. It topped the charts in six other territories, went top 10 in many more, and garnered Bergling another Grammy nomination. Other hits, including “Silhouettes” and “I Could Be the One” (featuring Nicky Romero) followed and 2012 also brought a much-publicized remix of Madonna’s “Girl Gone Wild.” In 2013, Avicii won his first American Music Award (for Favorite Electronic Dance Music Artist) and his first MTV Europe Music Award (EMA) (for Best Electronic Artist). Last year he was named World’s Best Electronic Dance Artist at the World Music Awards, and “Wake Me Up” won Top Dance/Electronic song at the Billboard Music Awards and EDM Song of the Year at the iHeartRadio Music Awards. He also enjoyed chart success with True’s subsequent singles “Hey Brother” and “Addicted To You.” Last year he played for 80,000 hometown fans in Stockholm and sold more than 500,000 tickets on his TRUE Tour. Given his success in the electronic music world, Bergling has no plans to abandon the genre. “It’s what is close to my heart,” he says. “I’ll never forget where I come from, and I’ll always love house music. It’s just fun to branch out and try different things. I want to keep making new fans, and I want to keep surprising the fans I have. I don’t see trying new things as a risk. Stories is one project for me. It doesn’t mean it’s the music I have to make from now on. I just want to keep raising the bar.” Late last year, Avicii moved his tour and promotional responsibilities to THIS YEAR, so he’s right on target to start working! . At the time, he said, “ I have a great opportunity to focus on myself and spend time trying to grow up in a way I never got the chance to – normal, or as normal as it could get,” says the 26-year-old Avicii who has been touring nonstop since his musical career kicked off at the age of 18.
- Web: www.avicii.com