Mark Seliger, courtesy of Denim & Supply Ralph Lauren

 

Two-time Grammy nominated superstar producer/DJ Avicii, aka Tim Bergling, will release #TRUE, an album of all new studio music, on September 17th in the U.S. on PRMD Music/Island Def Jam Records. Despite global successes in concert, on the radio and in video, this will be Avicii’s first full album ever.#TRUE was recorded in Los Angeles and Stockholm, where Avicii collaborated with an eclectic group of artists including Aloe Blacc, Michael Einziger from Incubus, blue grass singer Dan Tyminski, Nile Rodgers, and the legendary Mac Davis. The first single, “Wake Me Up,” is available June 25 on iTunes. The track is already Top 10 in ten international markets and #1 in Sweden, Denmark , Finland and the Netherlands.

“Wake Me Up” retains the hallmarks of Avicii’s production in its driving beat, rousing arrangements and uplifting melodies. A scuffed guitar riff adds layers to the rhythm section and a stirring lead synth riff is complimented by rich vocals and storytelling lyrics.

“This album really changed the way I think, the way I see music,” said Avicii. “I worked with all these people from different genres. They all bring their own influences into my work and it’s so interesting to hear what comes out.”

Ash Pournouri, board member of PRMD Records and Avicii’s manager and creative partner, has guided Avicii in his journey to international superstar in just a few years. In making the announcement, he said, “With this album we are showing the world how Avicii leads the electronic music scene into a new era, rather than copying or following it. We have set the grounds for a historic album launch to happen and Island Def Jam has been chosen to help realize that goal together with PRMD Music.”

“Avicii’s musical contributions have already gained international acclaim, but his upcoming debut album is about to transform the current landscape,” said David Massey, President of Island Records. “Avicii’s melding of all the genres into an incomparable new melody and sound is simply stunning.  Steve Bartels (President & COO, Island Def Jam Music Group) and I are thrilled to be in partnership with Avicii and we anticipate huge future success.”

Avicii is well known for his international mega-hit “Le7els” which conquered club charts world wide, racking up over 40 million YouTube views, and “Silhouettes,” which netted 24 million views. Last year, Avicii rocketed to the #3 position DJ Mag’s yearly poll of the Top 100 DJs after three years of performing and was ranked #2 on Forbes Most Powerful Artists Under 30. Avicii is part of the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds.

Avicii is the face of Denim & Supply Ralph Lauren which has been a true creative partnership between Avicii and the brand. He starred in the Denim & Supply campaign in 2012 and spring of 2013, and co-produced the video for the remix of his hit “Silhouettes,” which Ralph Lauren debuted last fall. The third phase of the brand integration campaign will launch next month.

Avicii and Pournouri have donated over $2.5 million to hunger initiatives through their House for Hunger charity, including royalties from Avicii X You, the first ever worldwide music collaboration.www.houseforhunger.com  Avicii will be 24 years old when #TRUE comes out later this year.

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