Clients / Artists / Avicii

Avicii Releases Interactive Instagram Story

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Avicii just opened the door to his insane Instagram comic “Avicii Begins.” The story is about Dr. Hush, an evil super villain that enslaved the world and banned all music. Your mission is to infiltrate his broadcasting station and play the last remaining song in the world to awaken the people. 

The story uses Instagram’s tagging functionality to let the reader decide how the story

unfolds. So where do you want to go? Up on the rooftops or underground? Make your

decision @Avicii_begins on Instagram. 

We Got This Covered reports that some of the artwork in the story “takes a jab at deadmau5”….“The silhouette of the Joel Zimmerman’s mau5head trademark is unmistakable, and the line on the marquee above him is directly copied from a Facebook post that he made to insult Avicii’s “Wake Me Up” all the way back in 2013.”

Link to campaign here.

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AVICII:

Website / Facebook  / Twitter / YouTube

PRESS CONTACTS:

Diana Baron / Caroline Stegner  

d.baron media relations inc.

diana@dbaronmedia.com  / caroline@dbaronmedia.com

O: 310 315 5444  / F: 310 315 5474

www.dbaronmedia.com