POLOW DA DON AIMS TO START A 'LOVE CHALLENGE'
BEFORE DONALD TRUMP INAUGURATION: PREMIERE
Listen to "Love Challenge" in the following LINK
MIAMI, FL (January 16, 2017) – Heavyweight producer Polow da Don, known for providing beats to A-listers like Beyoncé and Rihanna, wants to keep the peace ahead of Donald Trump's inauguration with his new offering "Love Challenge," featuring Cash Money group The Yrs.
"I still believe we can never give up/ All that we need is a little more love/ Just one spark to light it all up/ So let's make a change, even Donald Trump needs love," The Yrs sing on the refrain.
Says Polow of the track: "I feel like the world is at a turning point, for worse or better. The media is constantly showing us how different we are. And this song is an attack on that -- to show the world how much we are all the same!"
While many of the digital age's viral challenges include quirky dance routines, the artist says the song presents a deeper task. "The challenge is to challenge yourself," he explains. "Everyone is fighting for their own rights, and that causes everyone to identify with a certain group, which ends up separating us more from each other, from all of humanity."
With the president-elect's inauguration five days away, Polow da Don hopes his positive message will inspire listeners to spread love. "Now is the time to focus on the people, put into perspective what’s important and deliver," he adds. "Focus on serving and delivering the people who supported you from the beginning. And once you serve those people, everyone who doubted you and betted against you will begin to believe one by one."
POLOW DA DON
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Diana Baron / Liz Ottiniano