SUPER PRODUCER POLOW DA DON RELEASES EMOTIONAL VIDEO FOR “THE LOVE CHALLENGE” FEAT. THE YRS BEFORE THE INAUGURATION
Atlanta, GA (January 19, 2017) – As premiered today on Billboard, acclaimed producer Polow Da Don (Beyoncé, Rihanna, Chris Brown) has released the video for the “The Love Challenge” feat. Cash Money artists The Yrs. Filled with powerful, politically charged images, Polow released this video before the inauguration to promote a message of unity. The video was shot in Atlanta and features Polow, Ayo and Teo, Ink (Vintage Nation), Chaka Zulu (Ludacris’ manager), Jovita Moore (newscaster on ATL’s No. 1 station WSB-TV) and Millie Thrasher. Polow encourages fans to use #lovechallenge to demonstrate unity and acceptance during a time when our country is so divided.
"The concept came from watching the election, seeing what my people are going through and seeing how the media recklessly perpetuates hate in the lives of everyday people," Polow tells Billboard. "I’ve never seen the country be so passionate about being divided and my solution is for everyone to just stop. Do away with the media’s propaganda of right and wrong, put your views aside and just love. The video demonstrates that."
Polow hopes the video will inspire people to put their opinions aside for the greater good. “It’s like when two parents are arguing and their kid walks in… the parents stop what they’re arguing about and tend to the needs of their child. Because of love.”
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POLOW DA DON:
Diana Baron / Liz Ottiniano
d.baron media relations inc.