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Waiting For Love Part 2 Official Remixes – Out Today

Remixes By Addal, Astma & Rocwell And Fabicu

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Superstar  DJ/producer Avicii is releasing a second remix package for “Waiting For Love,” available today on PRMD Music/Island Records.  “Waiting For Love Part 2 Official Remixes will include three official remixes, this time by Addal, Astma & Rocwell, and Fabich and is another great prelude to Avicii’s new album STORIES due later this year.

iTunes

Apple Music

“Waiting for Love” was written and produced by Avicii, Salem Al Fakir, Vincent Pontare, Simon Aldred and Martin Garrix, and features the powerful vocals of UK-based artist Cherry Ghost, aka Simon Aldred.   

Renowned for his visual approach to music in live concerts and video, Avicii has released three videos for “Waiting For Love”:  A heart-warming animated lyric video featuring a dog and his best friend HERE; an interactive, 360-degree video HERE; and just last week, an official video with legendary Swedish actors HERE. Thus far, they’ve garnered over 34 million YouTube views. 

Avicii currently on tour this summer: 

August 7  

                     Smukfest

                 Skanderborg, Denmark

August 8

                     WKDN Festival

                 Helsinki, Finland

August 9

                     Ushuaia

                 Ibiza, Spain

August 16

                     Ushuaia

                 Ibiza, Spain

August 21

                     Lake Festival

                 Graz, Austria

August 23

                     Ushuaia

                 Ibiza, Spain

… and more dates to come. 

About Avicii:

In 2011, Avicii reached critical mass with the global success of “Le7els,” which became a No. 1 dance hit in the U.S. and the U.K. and sold four million tracks worldwide. It topped the charts in six other territories, went top 10 in many more, and garnered Bergling his second Grammy nomination. Other hits brought a much-publicized remix of Madonna’s “Girl Gone Wild.” In 2013, Avicii won his first American Music Award (for Favorite Electronic Dance Music Artist) and his first MTV Europe Music Award (EMA) (for Best Electronic Artist).

In 2014 Avicii cemented his place in the firmament of superstar recording artist/DJ’s with the success of his genre-defying debut album, True, on PRMD Records. The album not only satisfied the 26-year-old Swede’s restless creative urge to push musical boundaries, it also upped the ante on what dance music could be by blending the earthy sounds of folk, country, and bluegrass with soaring pop melodies, funky disco jams, and driving house beats. True spawned the 4x-platinum guitar-laden stomper “Wake Me Up,” which hit No. 1 in 81 countries and became the most streamed song of all time on Spotify (over 300 million plays) and the No. 1 most Shazamed song worldwide, while racking up 2.6 billion international streams and 600 million combined YouTube views. Upon True’s release, The New York Times heralded Avicii as “an artist carrying today — and tomorrow — on his shoulders.”

In May,  Avicii and Volvo Cars, two of Sweden’s most influential brands, launched their collaboration on a new brand campaign which features Avicii’s reworking of the classic song Feeling Good. The music video for Feeling Good was filmed on location in Stockholm and Osterlen, southern Sweden in places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. 

About PRMD MUSIC:

PRMD is an independent label, home to Avicii, Cazzette and iSHi, as well as the recently established ICONS label. Diverse in sound and sourcing talent from across the continents, the label approaches 2015 with a manifesto for taking its reign beyond the electronic dance bubble, tapping into the worlds of electronic music, hip-hop, indie rock and commercial pop, alongside a wealth of both new and already-established artists.

About Island Records:

Island Records, which celebrates its 56th anniversary in 2015, maintains its position as one of the world’s legendary record labels, a coveted destination for new and established artists of every descrip­tion.  Island staked its claim at the beginning of the musical revolution that shook the 1960s and ’70s, and continues that trend-spotting spirit of adventure.  Today’s Island is home to a varied roster that ranges from Bon Jovi, Avicii, Fall Out Boy, Nick Jonas, and The Killers, to Shawn Mendes, The Gaslight Anthem, American Authors, Incubus, Jake Bugg, Tove Lo, Kiesza, and many more.  Island Records is a division of Universal Music Group, the undisputed global music leader, with wholly owned operations in 60 territories.  Universal Music Group is a fully owned subsidiary of Vivendi.

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AVICII:

Website / Facebook  / Twitter / YouTube

PRESS CONTACTS:

Diana Baron / Caroline Stegner  

d.baron media relations inc.

diana@dbaronmedia.com  / caroline@dbaronmedia.com

O: 310 315 5444310 315 5444  / F: 310 315 5474

www.dbaronmedia.com

FC Barcelona, Carlos Vives, and the IDB come together to harness the power of culture and sports for development

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Washington, D.C. July 27th 2015  In an event held today at the Inter-American Development Bank headquarters, 2 time Grammy-winning and 9 time Latin Grammy winning music star Carlos Vives, Luis Suarez and Marc Bartra from FC Barcelona’s starting lines, Football Club Barcelona First Vice President Jordi Cardoner i Casaus, and IDB President Luis Alberto Moreno discussed how sports and culture can be used from a development perspective to improve the lives of children and youth in Latin America and the Caribbean.

“Sports and culture are not just a pastime in Latin American and Caribbean countries: they are also an effective tool for development. The IDB has been using sports to empower children and youth in the region for over a decade,” said Luis Alberto Moreno, President of the IDB. “Partners such as Fundació FC Barcelona have been essential in accomplishing this, by providing valuable financing and technical expertise to make our sports for development program a huge success.”

At the event, President Moreno moderated a discussion in which FC Barcelona players and Mr. Cardoner i Casaus discussed how sports have played a role in improving their own lives.

“At Football Club Barcelona, we have the capacity to truly support society and the less fortunate,” said Mr. Cardoner i Casaus. “FC Barcelona is more than just a soccer team as, in comparison to others, we have a stronger sense of social commitment. Working through partnerships such as this one allows us as a Club to turn this commitment into action while helping those who need it most.”

With projects in Argentina, Brazil, and Mexico, the IDB-FC Barcelona partnership has harnessed sports to improve educational and health outcomes, mitigate youth violence, and enhance social inclusion and youth employability. Since 2004, the IDB has expanded sports for development programs to 20 countries with over more than 20 partners.

Emphasizing the equally critical role of culture in empowering communities, Luis Alberto Moreno had an enlightening conversation with Colombian superstar Carlos Vives, discussing the transformational impact that culture and music play in the lives of young people and how it can be used to advance the development agenda. 

“For me, music has always been a tool for personal growth,” remarked Vives. “That’s why I believe in the importance of utilizing culture and sports for development. I thank the IDB for the opportunity to share my story, to show how music can be a vehicle for social change, and to connect my country with the rest of Latin America and the Caribbean and the world.”

The event opened with a panel moderated by CNN Senior Correspondent Patricia Janiot and featuring Mauricio Heredia, General Director of the Rafa Marquez Foundation, and Josep Cortada, General Director of Fundació FC Barcelona.  The Rafa Marquez Foundation and Fundació FC Barcelona collaborate with PepsiCo on a sports for development project in Mexico. 

About Carlos Vives

Singer, songwriter, actor and businessman, Carlos Vives was named the most important artist of 2013 in Latin America. Considered one of the greatest and most influential artists in Latin music, Carlos Vives has  transcended barriers for more than two decades, with over 20 million albums sold, 2 Grammys and 9 Latin Grammys, 29 nominations from the Latin Recording Academy, and multiple gold and platinum albums. He became the first Colombian artist in music history to take home a Grammy and had two #1 singles from his latest album.

Vives is an artist who keeps his country close to his heart, is also a UNICEF ambassador, a USAID Ambassador, and appeared at the White House and in front of Congressional Committees on behalf of USAID. He has also honored with the Legend Award from the Hispanic Heritage Foundation in Washington D.C.

In 2012, he was a judge on La Voz Colombia, and his album MAS + CORAZON debuted at # 1 in sales and has produced four consecutive # 1 singles in Colombia.  “Volví a Nacer”, “Como Le Gusta a Tu Cuerpo” y “Bailar Contigo” were # 1 on the Billboard charts, also reaching # 1 in Mexico, Venezuela, Chile, Argentina, Ecuador, Peru and Central America. 

He was the top winner in 2013 at the Latin Grammys and at the Latin Billboard Awards in 2014, he received the Spirit of Hope Award for his social work and dedication to noble causes. In the coming months, in role with USAID, Vives will be searching out new musical talent in the marginalized neighborhoods of Colombia, and mentoring artists and helping them become self-sufficient through the creation of their own record labels. 

More about the Inter-American Development Bank

The Inter-American Development Bank is devoted to improving lives. Established in 1959, the IDB is a leading source of long-term financing for economic, social and institutional development in Latin America and the Caribbean. The IDB also conducts cutting-edge research and provides policy advice, technical assistance and training to public and private sector clients throughout the region. 

More about Fundació FC Barcelona The FC Barcelona Foundation was created in 1994 as the vehicle for FC Barcelona’s corporate social responsibility. At present, its projects are mainly based on the following premises: the use of sports as a core instrument; the fostering of education and the positive values of sport; children as the target beneficiaries and the promotion of Catalonia through Barça. Nowadays the Foundation reaches more than 400,000 beneficairies all over the world. More information at: www.fcbarcelona.cat and facebook.com/fundaciofcb 

More information

Sports for development at the IDB:

http://www.iadb.org/en/topics/sports/sports,1648.html 

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 PRESS CONTACTS 

Diana Baron, 310-315-5444, diana@dbaronmedia.com

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Still a chance to get L FESTIVAL tickets! Early Bird tickets sold out!

**Spanish Version Below**

L-Festival

THE L FESTIVAL – FERIA CULTURAL LATINOAMERICANA, OCTOBER 24, 25 SELLS OUT EARLY BIRD TICKETS – REGULAR PRICED TICKETS GO ON SALE TODAY

FANS CAN BUY 2 DAY GENERAL ADMISSION PASSES OR VIP ADMISSION TO SEE SUPERSTARS JUAN GABRIEL, ENRIQUE IGLESIAS, LA ARROLLADORA BANDA EL LIMON, JULION ALVAREZ AND 20+ OTHER ARTISTS WHO WILL PERFORM FULL CONCERT SETS

Fans of great music and Latin culture, food and art have been lining up to buy tickets to L Festival – Feria Cultural Latinoamericana on October 24 and 25 at the OC Fair & Event Center.  Early bird tickets are now sold out but there’s still a chance to purchase regularly priced tickets which go on sale today.  The event is a first in a lifetime opportunity to see international star Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez and more than 20 other artists perform on the multiple stages at the two day celebration.  All of the artists will perform full concert sets, making it the first time ever that so many Latin stars have performed full shows at one event.   Additional talent will be announced next month.

Tickets are available at www.lfestival.com General Admission two-day passes are 129.00. Unique VIP upgrade opportunities are $259, and will bring fans even closer to their passion for music, food and art.  Children under 7 are free and children 7-10 are half price. 

The first of its kind, L Festival is a family event and celebrates the best of Latin America’s art, cuisine and music performances from more than 25 acts representing 10 countries, Pop, Regional Mexican, Urban, Tropical and EDM genres and include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement.  Fans will also have a chance to indulge their culinary passions at the 30+ restaurants and food exhibits at the event. 

Download photos & logo here:  L Festival Art

Created by UMLE in partnership with concert leader CMN Events, and sponsored by Bud Light, Pepsi and Verizon, the all day festival marks the first time that two 100% Latin music entertainment companies have created an event on this scale. It also marks the first time in OC Fair and Event Center history that an all-Latino community event is showcased. 

About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. Universal Music Group is a unit of Vivendi, a global media and communications company.

About CMN

Headquartered in Chicago, Illinois, Cárdenas Marketing Network, Inc. (CMN) is one of the leading Multicultural experiential event-marketing agencies and the largest producer of Latin music events in the U.S. With over 2,800 activations each year since 2002, CMN has been connecting brands with consumers through shared passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with the Hispanic consumer. In 2015, CMN was named one of Advertising Age’s, “Largest U.S. Hispanic Agencies,” Crain’s “Chicago’s Largest Minority – Owned Firms,” and has been awarded “Best Event/Consumer Engagement Campaign of the year” by Billboard Latin Music Marketing Awards. For more information about CMN, visit www.cmnevents.com 

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PRESS CONTACTS 

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com


**Spanish Version**

L-Festival

L FESTIVAL – FERIA CULTURAL LATINOAMERICANA, OCTUBRE 24 Y 25 SE AGOTAN BOLETOS DE PREVENTA ENTRADAS A PRECIO REGULAR A LA VENTA HOY

BOLETOS DE ADMISIÓN GENERAL Y ENTRADAS VIP PARA AMBOS DIAS PARA VER A LAS SÚPER ESTRELLAS JUAN GABRIEL, ENRIQUE IGLESIAS, LA ARROLLADORA BANDA EL LIMÓN, JULIÓN ÁLVAREZ Y 20 ARTISTAS MÁS QUE PRESENTARÁN REPERTORIOS DE CONCIERTO COMPLETOS

Fanáticos de la buena música, cultura, comida y arte han hecho fila para comprar sus entradas a L Festival – Feria Cultural Latinoamericana el cual se llevará a cabo el 24 y 25 de octubre en el OC Fair & Event Center de Costa Mesa.  Aunque los boletos de preventa han sido agotados, desde hoy es posible obtenerlos a precio regular. Por primera vez en este evento histórico, actuarán Artistas internacionales como Enrique Iglesias, Juan Gabriel,  La Arrolladora Banda El Limón, Julión Álvarez y más de 20 artistas adicionales en una celebración de dos días en múltiples escenarios. Todos los artistas presentarán repertorios de concierto completos, marcando también la primera vez que esto se realiza en un evento con tan alto número de estrellas de la música latina. Artistas adicionales serán anunciados próximamente. 

Los boletos están disponibles en www.lfestival.com. Entradas de admisión para ambos días desde los $129.  Además, se ofrecen pases VIP Exclusivos a los $259.  Niños menores de 7 años entran gratis y los de 7 a 10 años a mitad de precio.

Como primero de su tipo, L Festival es un evento familiar que celebra lo mejor del arte, gastronomía y por supuesto la música Latina; más de 25 artistas que representan 10 países y géneros como el pop, regional Mexicano, urbano, tropical y electrónica, en los que se incluyen Juan Magan, Zion y Lennox, La Santa Cecilia y Far East Movement. Audiencias también tendrán la oportunidad de satisfacer su pasión por la gastronomía en más de 30 restaurantes y exhibiciones culinarias del evento.

Descarga fotos, el logo y herramientas de prensa aquí: L Festival Art

Creado por UMLE en asociación con el líder en conciertos CMN Events y patrocinado por Bud Light, Pepsi y Verizon, el festival de dos días enteros de duración marca la primera vez que un evento de este tamaño es creado a través de la unión entre dos compañías dedicadas completamente al entretenimiento latino. También es la primera vez en la historia del OC Fair and Event Center que un evento completamente latino se lleva a cabo. 

Acerca de Universal Music Group

Universal Music Group es la compañía líder de la música siendo dueña de operaciones locales en más de 60 territorios. En sus empresas está incluida Universal Music Publishing Group, la editora de música más grande en el mundo. Los sellos musicales de Universal Music Group incluyen a A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic y Verve Music Group, como también una multitud de sellos propios o distribuidos por sus compañías disqueras subsidiadas alrededor del mundo. El grupo de Universal Music es dueño del catálogo más extenso de música de toda la industria, el cual incluye a los artistas y grabaciones más populares de los últimos 100 años. El catálogo de UMG tiene su mercadeo a cargo de dos distintas divisiones, Universal Music Enterprises (en los EE.UU) y Universal Strategic Marketing (en los demás países). En Universal Music Group también está incluido Global Digital Business, su nueva división de medios y tecnologías, y Bravado, su compañía de mercancía. Universal Music Group es una unidad de Vivendi, compañía global de medios y comunicaciones.

Acerca de CMN

Dirigida desde Chicago, Cárdenas Marketing Network, Inc. (CMN), es reconocida como una compañía líder en mercadotecnia experiencial y multicultural, al igual que una de las productoras más grandes de eventos de música latina en los Estados Unidos. Produciendo más de 2,800 activaciones por año desde el 2002, CMN ha estado conectando marcas con consumidores a través de su pasión mutua por la música, el deporte y el orgullo cultural, ofreciendo también una integración completa con mercadeo digital y publicidad en todos sus proyectos y activaciones. CMN trabaja con una variedad de industrias, organizaciones mundiales y negocios emergentes ayudándolos y guiándolos a crecer en relevancia en el mercado Hispano. CMN fue nombrada en el 2015 por Advertising Age como una de las ‘Agencias Hispanas Más Grandes de los Estados Unidos’, mientras que la organización Crain incluyó a CMN entre las ‘Firmas Más Grandes en Chicago de Dueños Pertenecientes a Una Minoría.’ CMN también recibió el Premio Billboard Latin Marketing por “Mejor Campaña de Relaciones Entre Un Evento y Su Consumidor del Año.” Para mayor información, visita www.cmnevents.com.

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CONTACTOS DE PRENSA

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com

Redfoo’s “New Thang” Is Spontaneously Exploding Worldwide

MUSIC VIDEO NETTING OVER 1 MILLION VIEWS PER DAY; SONG HAS 11 MILLION STREAMS, IS TOP 10 SHAZAMED IN A DOZEN COUNTRIES & HIT #2 ON ITUNES IN AUSTRALIA

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Redfoo’s “New Thang” is  spontaneously exploding worldwide, chalking up over 90 million YouTube views, half of which came in the last few weeks alone. The video is averaging over 1 million YouTube views daily. The track peaked at #2 on iTunes in Australia, has received over 11 million Spotify streams, and is a top 10 Shazamed song in a dozen countries and #17 worldwide. It’s catching on like a wildfire without any promotion whatsoever. “New Thang” ships to radio this week. 

The catchy horn-laden beat gives “New Thang” a strong club anthem vibe. Redfoo posted the track and video, which features a sax-y cameo from the Sexy Sax Man himself, last year as part of the lead up to his new album.  But the world seems to gravitate to Redfoo’s music in the summer, as Billboard points out in their story about the greatest summer songs of all time, and that’s what happening now. You can also hear Redfoo’s music in year’s hottest summer flick, Amy Schumer’s Trainwreck.

Redfoo has earned countless honors and accolades from both his peers and worldwide party rockers. With a massive six Billboard Music Awards, Grammy nominations and shiny hardware from the American Music Awards, MTV EMA’s, MTV VMA’s, Nickelodeon Kids Choice Awards and two of France’s most prestigious NRJ Awards, Redfoo has plenty of awards and plaques to decorate his Los Angeles recording studio, where he recorded his upcoming album, Where the Sun Goes.

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Website: http://redfoo.com/

Facebook: https://www.facebook.com/Redfoo

Twitter: https://twitter.com/redfoo

Instagram: https://instagram.com/redfoo

YouTube: https://www.youtube.com/redfoo

REDFOO PRESS CONTACTS:

Diana Baron / Liz Ottiniano

d.baron media relations, inc.

diana@dbaronmedia.com / liz@dbaronmedia.com

O: 310 315 5444 / F: 310 315 5474

www.dbaronmedia.com

ON SALE TODAY: THE L FESTIVAL – FERIA CULTURAL LATINOAMERICANA

L-Festival

ON SALE TODAY:  THE L FESTIVAL – FERIA CULTURAL LATINOAMERICANA, OCTOBER 24, 25 AT THE OC FAIR AND EVENT CENTER CELEBRATING THE BEST OF LATIN ART, MUSIC & CUISINE

SUPERSTARS   JUAN GABRIEL, ENRIQUE IGLESIAS, LA ARROLLADORA BANDA EL LIMON, JULION ALVAREZ AND 25+ OTHER ARTISTS WILL PERFORM FULL CONCERT SETS

Tickets go on sale today for L Festival – Feria Cultural Latinoamericana taking place on October 24 and 25 at the OC Fair & Event Center.  International superstar Enrique Iglesias, Juan Gabriel La Arrolladora Banda El Limon and Julion Alvarez are the first superstars announced of the 25 artists set to perform on the multiple stages at the event.  All of the artists will perform full concert sets, making it the first time that so many Latin stars have performed full shows at one event.  

Access photos, logo and press materials here: L Festival Art

Tickets are available at www.lfestival.com.   Limited quantities of two day access passes are available, starting as low as $99, plus unique VIP upgrade opportunities to bring fans even closer to their passion for music, food and art.  Children under 7 are free and children 7-10 are half price.   

The first of its kind, L Festival is a family event and celebrates the best of Latin America’s art, cuisine and music performances from more than 25 acts representing 10 countries, Pop, Regional Mexican, Urban, Tropical and EDM genres and include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement.  

THE ART EXPERIENCE  – A curated art experience will include multiple galleries spotlighting artists from numerous Latin American countries in an explosion of color, emotions and expressions of social justice.  

Children will be offered a hands-on opportunity to create art with instructors.     

Created by UMLE in partnership with concert leader CMN Events, and sponsored by Verizon, Bud Light and Pepsi, the all day festival marks the first time that two 100% Latin music entertainment companies have created an event on this scale. It also marks the first time in OC Fair and Event Center history that an all-Latino community event is showcased.

About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation. 

Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. 

Universal Music Group is a unit of Vivendi, a global media and communications company.

About CMN

Headquartered in Chicago, Illinois, Cárdenas Marketing Network, Inc. (CMN) is one of the leading Multicultural experiential event-marketing agencies and the largest producer of Latin music events in the U.S. With over 2,800 activations each year since 2002, CMN has been connecting brands with consumers through shared passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with the Hispanic consumer. In 2015, CMN was named one of Advertising Age’s, “Largest U.S. Hispanic Agencies,” Crain’s “Chicago’s Largest Minority – Owned Firms,” and has been awarded “Best Event/Consumer Engagement Campaign of the year” by Billboard Latin Music Marketing Awards. For more information about CMN, visit www.cmnevents.com

PRESS CONTACTS 

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com

A LA VENTA HOY: L FESTIVAL – FERIA CULTURAL LATINOAMERICANA

L-Festival

A LA VENTA HOY: L FESTIVAL – FERIA CULTURAL LATINOAMERICANA, OCTUBRE 24 Y 25 EN EL OC FAIR AND EVENT CENTER CELEBRANDO LO MEJOR DEL ARTE, MÚSICA, Y GASTRONOMÍA LATINA 

SÚPER ESTRELLAS JUAN GABRIEL, ENRIQUE IGLESIAS, LA ARROLLADORA BANDA EL LIMON, JULION ALVAREZ Y MÁS DE 25 ARTISTAS PRESENTARÁN  REPERTORIOS COMPLETOS EN CONCIERTO 

Los Boletos para el L Festival – Feria Cultural Latinoamericana, el cual tomará lugar el 24 y 25 de octubre del 2015 en el OC Fair & Event CenterSuperestrella internacional Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limón y Julión Álvarez son las primeras estrellas globales anunciadas que forman parte de los 25 artistas que se presentarán en los múltiples escenarios del evento. Todos los artistas entregarán repertorios completos dignos de un concierto, marcando la primera vez que esto pasa en un evento con tal cantidad de presentaciones.   

Descarga fotos, el logo y herramientas de prensa aquí: L Festival Art

Cantidad limitada de boletos salen a la venta el miércoles 15 de julio en www.lfestival.com. Entradas para acceder a ambos días estarán disponibles, comenzando a $99, como también exclusivos pases VIP para traer a los fans aún más cerca de su pasión por la música, la gastronomía y el arte. Niños menores de 7 años entran gratis y los de 7 a 10 años a mitad de precio. 

Como primero en su clase, L Festival es un evento familiar que celebra lo mejor del arte, gastronomía y por supuesto la música Latina; contando con más de 25 artistas representando 10 países y géneros como el pop, regional Mexicano, urbano, tropical y electrónica, en los que se incluyen Juan Magan, Zion y Lennox, La Santa Cecilia y Far East Movement

Próximamente se revelarán más artistas internacionales que formarán parte del gran evento.  

LA EXPERIENCIA CON EL ARTE – Una selecta experiencia con el arte incluirá varias galerías resaltando artistas de numerosos países Latinoamericanos en una explosión de color, emociones y expresiones de justicia social. Se les ofrecerá a los niños la oportunidad de crear arte con instructores.  

Creado por UMLE en asociación con el líder en conciertos CMN Events y patrocinado por Bud Light, Pepsi y Verizon, el festival de dos días enteros de duración, marca por primera vez que un evento de este tamaño es creado por la unión entre dos compañías dedicadas completamente al entretenimiento latino. También es la primera vez en la historia del OC Fair and Event Center que un evento completamente latino se lleva a cabo. 

Acerca de Universal Music Group

Universal Music Group es la compañía líder de la música siendo dueña de operaciones locales en más de 60 territorios. En sus empresas está incluida Universal Music Publishing Group, la editora de música más grande en el mundo. Los sellos musicales de Universal Music Group incluyen a A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic y Verve Music Group, como también una multitud de sellos propios o distribuidos por sus compañías disqueras subsidiadas alrededor del mundo. El grupo de Universal Music es dueño del catálogo más extenso de música de toda la industria, el cual incluye a los artistas y grabaciones más populares de los últimos 100 años. El catálogo de UMG tiene su mercadeo a cargo de dos distintas divisiones, Universal Music Enterprises (en los EE.UU) y Universal Strategic Marketing (en los demás países). En Universal Music Group también está incluido Global Digital Business, su nueva división de medios y tecnologías, y Bravado, su compañía de mercancía. 

Universal Music Group es una unidad de Vivendi, compañía global de medios y comunicaciones. 

Acerca de CMN

Dirigida desde Chicago, Cárdenas Marketing Network, Inc. (CMN), es reconocida como una compañía líder en mercadotecnia experiencial y multicultural, al igual que una de las productoras más grandes de eventos de música latina en los Estados Unidos. Produciendo más de 2,800 activaciones por año desde el 2002, CMN ha estado conectando marcas con consumidores a través de su pasión mutua por la música, el deporte y el orgullo cultural, ofreciendo también una integración completa con mercadeo digital y publicidad en todos sus proyectos y activaciones. CMN trabaja con una variedad de industrias, organizaciones mundiales y negocios emergentes ayudándolos y guiándolos a crecer en relevancia en el mercado Hispano. CMN fue nombrada en el 2015 por Advertising Age como una de las ‘Agencias Hispanas Más Grandes de los Estados Unidos,’ mientras que la organización Crain incluyó a CMN entre las ‘Firmas Más Grandes en Chicago de Dueños Pertenecientes a Una Minoría.’ CMN también recibió el Premio Billboard Latin Marketing por “Mejor Campaña de Relaciones Entre Un Evento y Su Consumidor del Año.” Para mayor información, visita www.cmnevents.com.

CONTACTOS DE PRENSA

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com

LATIN COACHELLA?

L-Festival

UNIVERSAL MUSIC LATIN ENTERTAINMENT CREATES FIRST U.S. LATIN CULTURAL FESTIVAL

TICKETS ON SALE WEDNESDAY FOR THE 2-DAY CELEBRATION FEATURING MULTIPLE STAGES, FOOD FROM ALL OF LATIN AMERICA, ART EXPERIENCES AND A MULTI-GENRE LINE-UP OF MORE THAN 25 TOP MUSIC PERFORMERS

JUAN GABRIEL, ENRIQUE IGLESIAS, LA ARROLLADORA BANDA EL LIMON & JULION ALVAREZ ARE THE FIRST SUPERSTAR HEADLINERS ANNOUNCED TO PERFORM  

Hollywood, CA. July 13th, 2015UNIVERSAL MUSIC LATIN ENTERTAINMENT (UMLE), the world’s leading Latin music label, has announced that it will launch L Festival – Feria Cultural Latinoamericana on October 24 and 25 of 2015 at the OC Fair & Event Center. The first of its kind, L Festival will celebrate the best of Latin America’s art, cuisine and music. International star Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez are the first superstars announced to headline the four main stages at the event.  

Download photos, logo, and press materials here: L Festival Art 

Performances will include more than 25 acts representing 10 countries, Pop, Regional Mexican, Urban, Tropical and EDM genres and include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement. Additional headliners and artists from the top of the Latin charts will be announced in the coming weeks. 

Tickets go on sale Wednesday, July 15, at www.lfestival.com. Two day access passes will be available, starting as low as $99, plus unique VIP upgrade opportunities to bring fans even closer to their passion for music, food and art.  Children under 6 are free and children 7-10 are half price.  

Created by UMLE in partnership with concert leader CMN Events, and sponsored by Bud Light, Pepsi and Verizon, the all day festival marks the first time that two 100% Latin music entertainment companies have created an event of this scale. It also marks the first time in OC Fair and Event Center history that an all-Latino community event is showcased. 

In making the announcement, Jesús López, Chairman of Universal Music Latin America & Iberian Peninsula, said: “The Hispanic community represents an important share of music consumption and more so in the live concert business. UNIVERSAL MUSIC LATIN ENTERTAINMENT as the leading company in Latin music will once again make history by expanding its entertainment business to offer the Hispanic family a one-of-a-kind entertainment experience. Music, Art, and Gastronomy are part of a lifestyle and the Hispanic family will take center stage at the L FESTIVAL – FERIA CULTURAL LATINOAMERICANA.”  

Victor Gonzalez, President of Universal Music Latin Entertainment, said: “As Universal Music Latin Entertainment and market leaders, it fills us with pride to present the first version of L FESTIVAL  – FERIA CULTURAL LATINOAMERICANA, an event crafted for the Hispanic family where music, art and gastronomy will converge to provide festival goers with a unique 2-day entertainment experience. Being the first in its kind, we want to ensure that this event sets a new precedent for the Hispanic community by offering a best in class show and cultural experience.” 

L Festival – Feria Cultural Latinoamericana will celebrate the wide diversity of Latin culture in the US with interactive music, art, history, and cultural experiences for the entire family.   With a projected buying power of $1.5 trillion by the end of this year, the US Hispanic population has a powerful voice in the culture.  Hispanics are diverse, speak multiple languages, and straddle multiple cultures, and L Festival – Feria Cultural Latinoamericana is an opportunity for families to experience their shared values while celebrating what makes them unique.    

Since 2002, CMN Events has leveraged its multicultural expertise to produce and execute some of the most engaging lifestyle events around the globe, including music tours, experiential marketing events and international soccer matches. CMN now takes on the task to produce and stage the event.  

“I am excited to partner with Universal Music Latin Entertainment to create an experience that the Hispanic community can enjoy and cherish,” said Founder and CEO of CMN, Henry Cárdenas. “We at CMN pride ourselves in producing experiences that really engage and speak to music fans. We like to be a part of memorable events that are celebrations of our culture. That’s what it’s all about!”  

THE ART EXPERIENCE – A curated art experience will include multiple galleries spotlighting artists from numerous Latin American countries in an explosion of color, emotions and expressions of social justice.     

According to Nielsen,  Hispanic consumers spend on average $135 annually on music of which $72 is on live music, far more than the average US consumer. Much of this difference is explained by Hispanics’ love of live music and a culture that values communal celebration. 

The L Festival is being spearheaded by Gustavo López, Executive Vice President and General Manager of Universal Music Latin Entertainment.  An executive with four children,  Lopez was inspired to create a music and cultural festival  because he wanted  to take his children  to an event that he was going to be proud of, where they’d be safe, and where they would have a rich cultural experience.  That didn’t exist until now.  

Gustavo López concluded, “We’ve crafted two wonderful days filled with great music, art, food and the rich offerings from our culture that we will be proud to share with our families and friends.” 

About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation

Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division, and Bravado, its merchandising company. 

Universal Music Group is a unit of Vivendi, a global media and communications company.

About CMN

Headquartered in Chicago, Illinois, Cárdenas Marketing Network, Inc. (CMN) is one of the leading Multicultural experiential event-marketing agencies and the largest producer of Latin music events in the U.S. With over 2,800 activations each year since 2002, CMN has been connecting brands with consumers through shared passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with the Hispanic consumer. In 2015, CMN was named one of Advertising Age’s “Largest U.S. Hispanic Agencies,” Crain’s “Chicago’s Largest Minority – Owned Firms,” and has been awarded “Best Event/Consumer Engagement Campaign of the Year” by Billboard Latin Music Marketing Awards. For more information about CMN, visit www.cmnevents.com 

PRESS CONTACTS 

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com

Universal Music Latin Entertainment Crea El Primer Festival De Cultura Latina En Los Estado Unidos – Universal Music Latin Entertainment Creates First U.S. Latin Cultural Festiva

***ENGLISH VERSION BELOW***

L-Festival

UNIVERSAL MUSIC LATIN ENTERTAINMENT CREA EL PRIMER FESTIVAL DE CULTURA LATINA EN LOS ESTADOS UNIDOS 

BOLETOS SALEN A LA VENTA ESTE MIÉRCOLES PARA LA CELEBRACIÓN DE DOS DÍAS LA CUAL INCLUYE VARIOS ESCENARIOS, GASTRONOMÍA DE TODA LATINOAMÉRICA, ARTE Y UN ELENCO DE MAS DE 25 ACTOS MUSICALES DE CATEGORÍA MUNDIAL 

JUAN GABRIEL, ENRIQUE IGLESIAS, LA ARROLLADORA BANDA EL LIMON & JULION ALVAREZ  SON LOS PRIMEROS ACTOS ESTELARES ANUNCIADOS A PRESENTARSE 

Hollywood, CA. Julio 13 del 2015 – UNIVERSAL MUSIC LATIN ENTERTAINMENT (UMLE), el sello discográfico líder de la música Latina, anuncia que llevará a cabo L Festival-Feria Cultural Latinoamericana el 24 y 25 de Octubre del 2015 en el OC Fair & Event Center. Como primer evento de su tipo, L Festival celebra lo mejor del arte, gastronomía y música de Latinoamérica. La estrella internacional Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limón y Julión Álvarez, son los primeros actos de talla mundial anunciados para encabezar los cuatro escenarios principales del evento.  

Descarga fotos, el logo y herramientas de prensa aquí: L Festival Art 

Todos los artistas entregarán repertorios completos dignos de un concierto. Mas de 25 artistas se presentarán representando 10 países y géneros como el pop, regional mexicano, urbano, tropical y electrónica, en los que se incluyen Juan Magan, Zion y Lennox, La Santa Cecilia y Far East Movement. Próximamente se revelarán más artistas internacionales que formarán parte del gran evento.  

Boletos salen a la venta el miércoles 15 de julio en www.lfestival.com. Entradas para acceder a ambos días estarán disponibles, comenzando a $99, como también exclusivos pases VIP para traer a los fans aún mas cerca a su pasión por la música, la gastronomía y el arte. Niños menores de 6 años entran gratis y los de 7 a 10 años a mitad de precio.

Creado por UMLE en asociación con el líder en conciertos CMN Events y patrocinado por Bud Light, Pepsi y Verizon, el festival con duración de dos días enteros marca por primera vez la union entre dos compañías dedicadas completamente al entretenimiento Latino en la cual se crea un evento de este tamaño. También es la primera vez en la historia del OC Fair and Event Center que un evento completamente Latino se lleva a cabo. 

Al hacer este anuncio, Jesús López, Chairman de Universal Music Latin America & La Peninsula Ibérica, dijo: “Actualmente los hispanos representan una parte importante en el consumo de la música, y más en conciertos en vivo, Universal Music Latin Entertainment como  empresa líder en la música latina vuelve a hacer historia expandiendo el negocio del mundo del entretenimiento ofreciendo a la familia hispana este espectáculo único de su tipo donde La Música, El Arte, La Gastronomía y la Familia Hispana son los protagonistas de FERIA CULTURAL LATINOAMERICANA.”

Victor Gonzalez, Presidente de Universal Music Latin Entertainment, dijo: “Para nosotros como Universal Music Latin Entertainment, empresa líder en la música, es un orgullo presentar la primera FERIA CULTURAL LATINOAMERICANA. Un evento creado para la familia hispana donde la música, el arte y la gastronomía se unen con el fin de darle a los asistentes dos días de entretenimiento único. Al ser el primero de su tipo, queremos que sea un evento que deje precedente en la comunidad hispana ofreciendo lo mejor del espectáculo y la cultura.”  

L Festival – Feria Cultural Latinoamericana celebrará la amplia diversidad de la cultura latina en los Estados Unidos con atracciones de música interactiva, arte, historia y cultura para toda la familia. Una gran muestra de la potente voz que tienen los hispanos en el país, es que para finales del año se estima que esta población comercializara unos $1.5 trillones de dólares en los Estados Unidos. Los Latinos son diversos, hablan varios lenguajes y son partícipes de varias culturas, lo que hace que L Festival – Feria Cultural Latinoamericana sea una oportunidad para que las familias tengan experiencias con sus valores compartidos mientras celebran lo que los hace únicos.

Desde el 2002, CMN Events ha utilizado su experiencia multicultural para producir y ejecutar algunos de los mas cautivantes eventos alrededor del mundo que incluyen giras musicales, eventos de experiencia en el mercadeo y partidos internacionales del fútbol. CMN ahora se hace cargo de la tarea de producir y montar este evento.  

“Estoy muy entusiasmado por nuestra asociación con Universal Music Latin Entertainment para crear una experiencia que la comunidad hispana pueda disfrutar y atesorar,” dijo el Fundador y CEO de CMN, Henry Cárdenas. “Nosotros aquí en CMN, nos enorgullecemos de producir experiencias que hablan y hacen partícipes a los fanáticos de la música. Nos encanta ser parte de eventos memorables que sean celebraciones de nuestra cultura, ¡de eso es de lo que se trata!” 

LA EXPERIENCIA CON EL ARTE – Una selecta experiencia con el arte incluirá varias galerías resaltando artistas de numerosos países Latinoamericanos en una explosion de color, emociones y expresiones de justicia social.  

De acuerdo a Nielsen, los consumidores hispanos gastan un promedio de $135 anualmente en música, de los cuales $72 es en música en vivo, mucho más que el consumo promedio en los Estados Unidos. Esto se le atribuye al amor que tienen los latinos por la música en vivo y a su cultura la cual da valor a las celebraciones en comunidad. 

L Festival esta siendo encabezado por Gustavo López, Vicepresidente Ejecutivo y Gerente General de Universal Music Latin Entertainment.  Un alto ejecutivo con cuatro hijos, Lopez fue inspirado a crear un festival de música y cultura cuando pensó en querer llevar a su familia a un evento que no solo lo enorgulleciera, pero donde ellos pudieran estar a salvo y donde tuvieran una experiencia cultural enriquecedora lo cual no existía hasta ahora. 

Gustavo López concluye: “Hemos creado dos maravillosos días llenos de fantástica música, arte, comida, y las enriquecedoras ofrendas de nuestra cultura que nos enorgullecen al compartirla con nuestras familias y amigos.” 

Acerca de Universal Music Group

Universal Music Group es la compañía líder de la música siendo dueña de operaciones locales en mas de 60 territorios. En sus empresas está incluida Universal Music Publishing Group, la editora de música mas grande en el mundo. Los sellos musicales de Universal Music Group incluyen a A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic y Verve Music Group, como también una multitud de sellos propios o distribuidos por sus compañías disqueras subsidiadas alrededor del mundo. El grupo de Universal Music es dueño del catalogo mas extenso de música de toda la industria, el cual incluye a los artistas y grabaciones mas populares de los últimos 100 años. El catalogo de UMG tiene su mercadeo a cargo de dos distintas divisiones, Universal Music Enterprises (en los EE.UU) y Universal Strategic Marketing (en los demás países). En Universal Music Group también esta incluido Global Digital Business, su nueva division de medios y tecnologías, y Bravado, su compañía de mercancía.  

Universal Music Group es una unidad de Vivendi, compañía global de medios y comunicaciones. 

Acerca de CMN

Dirigida desde Chicago, Cárdenas Marketing Network, Inc. (CMN), es reconocida como una compañía líder en mercadotecnia experiencial y multicultural, al igual que una de las productoras más grandes de eventos de música latina en los Estados Unidos. Produciendo más de 2,800 activaciones por año desde el 2002, CMN ha estando conectando marcas con consumidores a través de su pasión mutua por la música, el deporte y el orgullo cultural, ofreciendo también una integración completa con mercadeo digital y publicidad en todos sus proyectos y activaciones. CMN trabaja con una variedad de industrias, organizaciones mundiales y negocios emergentes ayudándolos y guiándolos a crecer en relevancia en el mercado Hispano. CMN fue nombrada en el 2015 por Advertising Age como una de las ‘Agencias Hispanas Más Grandes de los Estados Unidos,’ mientras que la organización Crain incluyó a CMN entre las ‘Firmas Más Grandes en Chicago de Dueños Pertenecientes a Una Minoría.’ CMN también recibió el Premio Billboard Latin Marketing por “Mejor Campaña de Relaciones Entre Un Evento y Su Consumidor del Año.” Para mayor información, visita www.cmnevents.com.

CONTACTOS DE PRENSA

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com


**ENGLISH VERSION**

L-Festival

UNIVERSAL MUSIC LATIN ENTERTAINMENT CREATES FIRST U.S. LATIN CULTURAL FESTIVAL 

TICKETS ON SALE WEDNESDAY FOR THE 2-DAY CELEBRATION FEATURING MULTIPLE STAGES, FOOD FROM ALL OF LATIN AMERICA, ART EXPERIENCES AND A MULTI-GENRE LINE-UP OF MORE THAN 25 TOP MUSIC PERFORMERS 

JUAN GABRIEL, ENRIQUE IGLESIAS, LA ARROLLADORA BANDA EL LIMON & JULION ALVAREZ ARE THE FIRST SUPERSTAR HEADLINERS ANNOUNCED TO PERFORM 

Hollywood, CA. July 13th, 2015UNIVERSAL MUSIC LATIN ENTERTAINMENT (UMLE), the world’s leading Latin music label, has announced that it will launch L Festival – Feria Cultural Latinoamericana on October 24 and 25 of 2015 at the OC Fair & Event Center. The first of its kind, L Festival will celebrate the best of Latin America’s art, cuisine and music. International star Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez are the first superstars announced to headline the four main stages at the event.  

Download photos, logo, and press materials here:  L Festival Art

Performances will include more than 25 acts representing 10 countries, Pop, Regional Mexican, Urban, Tropical and EDM genres and include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement. Additional headliners and artists from the top of the Latin charts will be announced in the coming weeks. 

Tickets go on sale Wednesday, July 15, at www.lfestival.com. Two day access passes will be available, starting as low as $99, plus unique VIP upgrade opportunities to bring fans even closer to their passion for music, food and art.  Children under 6 are free and children 7-10 are half price.   

Created by UMLE in partnership with concert leader CMN Events, and sponsored by Bud Light, Pepsi and Verizon, the all day festival marks the first time that two 100% Latin music entertainment companies have created an event of this scale. It also marks the first time in OC Fair and Event Center history that an all-Latino community event is showcased.

In making the announcement, Jesús López, Chairman of Universal Music Latin America & Iberian Peninsula, said: “The Hispanic community represents an important share of music consumption and more so in the live concert business. UNIVERSAL MUSIC LATIN ENTERTAINMENT as the leading company in Latin music will once again make history by expanding its entertainment business to offer the Hispanic family a one-of-a-kind entertainment experience. Music, Art, and Gastronomy are part of a lifestyle and the Hispanic family will take center stage at the L FESTIVAL – FERIA CULTURAL LATINOAMERICANA.”  

Victor Gonzalez, President of Universal Music Latin Entertainment, said: “As Universal Music Latin Entertainment and market leaders, it fills us with pride to present the first version of L FESTIVAL  – FERIA CULTURAL LATINOAMERICANA, an event crafted for the Hispanic family where music, art and gastronomy will converge to provide festival goers with a unique 2-day entertainment experience. Being the first in its kind, we want to ensure that this event sets a new precedent for the Hispanic community by offering a best in class show and cultural experience.”

L Festival – Feria Cultural Latinoamericana will celebrate the wide diversity of Latin culture in the US with interactive music, art, history, and cultural experiences for the entire family.   With a projected buying power of $1.5 trillion by the end of this year, the US Hispanic population has a powerful voice in the culture.  Hispanics are diverse, speak multiple languages, and straddle multiple cultures, and L Festival – Feria Cultural Latinoamericana is an opportunity for families to experience their shared values while celebrating what makes them unique.    

Since 2002, CMN Events has leveraged its multicultural expertise to produce and execute some of the most engaging lifestyle events around the globe, including music tours, experiential marketing events and international soccer matches. CMN now takes on the task to produce and stage the event. 

“I am excited to partner with Universal Music Latin Entertainment to create an experience that the Hispanic community can enjoy and cherish,” said Founder and CEO of CMN, Henry Cárdenas. “We at CMN pride ourselves in producing experiences that really engage and speak to music fans. We like to be a part of memorable events that are celebrations of our culture. That’s what it’s all about!” 

THE ART EXPERIENCE  – A curated art experience will include multiple galleries spotlighting artists from numerous Latin American countries in an explosion of color, emotions and expressions of social justice.    

According to Nielsen,  Hispanic consumers spend on average $135 annually on music of which $72 is on live music, far more than the average US consumer. Much of this difference is explained by Hispanics’ love of live music and a culture that values communal celebration. 

The L Festival is being spearheaded by Gustavo López, Executive Vice President and General Manager of Universal Music Latin Entertainment.  An executive with four children,  Lopez was inspired to create a music and cultural festival  because he wanted  to take his children  to an event that he was going to be proud of, where they’d be safe, and where they would have a rich cultural experience.  That didn’t exist until now.  

Gustavo López concluded, “We’ve crafted two wonderful days filled with great music, art, food and the rich offerings from our culture that we will be proud to share with our families and friends.” 

 About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation 

Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division, and Bravado, its merchandising company. 

Universal Music Group is a unit of Vivendi, a global media and communications company.

About CMN

Headquartered in Chicago, Illinois, Cárdenas Marketing Network, Inc. (CMN) is one of the leading Multicultural experiential event-marketing agencies and the largest producer of Latin music events in the U.S. With over 2,800 activations each year since 2002, CMN has been connecting brands with consumers through shared passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with the Hispanic consumer. In 2015, CMN was named one of Advertising Age’s “Largest U.S. Hispanic Agencies,” Crain’s “Chicago’s Largest Minority – Owned Firms,” and has been awarded “Best Event/Consumer Engagement Campaign of the Year” by Billboard Latin Music Marketing Awards. For more information about CMN, visit www.cmnevents.com 

PRESS CONTACTS 

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com

LISTEN: Avicii Releases ‘Waiting For Love’ Remix Package Today

AVICII RELEASES ‘WAITING FOR LOVE’ REMIX PACKAGE TODAY 

IN AN EXCITING LEAD UP TO A NEW ALBUM LATER THIS YEAR

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As the exciting lead up to a new album due out later this year, superstar DJ/producer Avicii is releasing a remix package for “Waiting For Love,” available today on PRMD Music/Island Records. “Waiting For Love” the remixes will include five official remixes and an acoustic version of the song (see track listing and SoundCloud links below). 

iTunes / Google Play / Amazon

“Waiting for Love” was written and produced by Avicii, Salem Al Fakir, Vincent Pontare, Simon Aldred and Martin Garrix, and features the powerful vocals of UK-based artist Cherry Ghost, aka Simon Aldred. The track will be at radio next week on July 14, but has already garnered over 65 million streams on Spotify.

Renowned for his visual approach to music in live concerts and video, Avicii has released three videos for “Waiting For Love”:  A heart-warming animated lyric video featuring a dog and his best friend HERE; an interactive, 360-degree video HERE; and just last week, an official video with legendary Swedish actors HERE. Thus far, they’ve garnered over 34 million YouTube views. 

Track Listing for “Waiting For Love” Remixes:

“Waiting For Love” – Carnage & Headhunterz Remix

“Waiting For Love” – Sam Feldt Remix

“Waiting For Love” – Tundran Remix

“Waiting For Love” – Prinston & Astrid S Acoustic Version

“Waiting For Love” – Autograf Remix

“Waiting For Love” – Marshmello Remix

Avicii is currently on tour in Europe, playing festivals and the summer’s hottest residencies in Ibiza and Las Vegas. 

July 10

ElectroBeach Festival

Le Barcares, France

July 11

T in the Park 2015

Perthshire, Scotland

July 12

Ushuaia

Ibiza, Spain

July 19

Ushuaia

Ibiza, Spain

July 24

Tomorrowland

Boom, Belgium

July 26

Ushuaia   

Ibiza, Spain

July 31

Tazmania Dracula Festival

Cluj, Romania

August 2

Ushuaia

Ibiza, Spain

August 7

Smukfest

Skanderborg, Denmark

August 8

WKDN Festival 

Helsinki, Finland

August 9

Ushuaia

Ibiza, Spain

August 16

Ushuaia

Ibiza, Spain

August 21

Lake Festival 

Graz, Austria

August 23

Ushuaia 

Ibiza, Spain

About Avicii:

In 2011, Avicii reached critical mass with the global success of “Le7els,” which became a No. 1 dance hit in the U.S. and the U.K. and sold four million tracks worldwide. It topped the charts in six other territories, went top 10 in many more, and garnered Bergling his second Grammy nomination. Other hits brought a much-publicized remix of Madonna’s “Girl Gone Wild.” In 2013, Avicii won his first American Music Award (for Favorite Electronic Dance Music Artist) and his first MTV Europe Music Award (EMA) (for Best Electronic Artist). 

In 2014 Avicii cemented his place in the firmament of superstar recording artist/DJ’s with the success of his genre-defying debut album, True, on PRMD Records. The album not only satisfied the 26-year-old Swede’s restless creative urge to push musical boundaries, it also upped the ante on what dance music could be by blending the earthy sounds of folk, country, and bluegrass with soaring pop melodies, funky disco jams, and driving house beats. True spawned the 4x-platinum guitar-laden stomper “Wake Me Up,” which hit No. 1 in 81 countries and became the most streamed song of all time on Spotify (over 300 million plays) and the No. 1 most Shazamed song worldwide, while racking up 2.6 billion international streams and 600 million combined YouTube views. Upon True’s release, The New York Times heralded Avicii as “an artist carrying today — and tomorrow — on his shoulders.”

In May,  Avicii and Volvo Cars, two of Sweden’s most influential brands, launched their collaboration on a new brand campaign which features Avicii’s reworking of the classic song Feeling Good. The music video for Feeling Good was filmed on location in Stockholm and Osterlen, southern Sweden in places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring.  

About PRMD MUSIC:

PRMD is an independent label, home to Avicii, Cazzette and iSHi, as well as the recently established ICONS label. Diverse in sound and sourcing talent from across the continents, the label approaches 2015 with a manifesto for taking its reign beyond the electronic dance bubble, tapping into the worlds of electronic music, hip-hop, indie rock and commercial pop, alongside a wealth of both new and already-established artists. 

About Island Records:

Island Records, which celebrates its 56th anniversary in 2015, maintains its position as one of the world’s legendary record labels, a coveted destination for new and established artists of every descrip­tion.  Island staked its claim at the beginning of the musical revolution that shook the 1960s and ’70s, and continues that trend-spotting spirit of adventure.  Today’s Island is home to a varied roster that ranges from Bon Jovi, Avicii, Fall Out Boy, Nick Jonas, and The Killers, to Shawn Mendes, The Gaslight Anthem, American Authors, Incubus, Jake Bugg, Tove Lo, Kiesza, and many more.  Island Records is a division of Universal Music Group, the undisputed global music leader, with wholly owned operations in 60 territories.  Universal Music Group is a fully owned subsidiary of Vivendi.

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AVICII:

Website / Facebook  / Twitter / YouTube

 PRESS CONTACTS:

Diana Baron / Caroline Stegner  

d.baron media relations inc.

diana@dbaronmedia.com  / caroline@dbaronmedia.com

O: 310 315 5444310 315 5444  / F: 310 315 5474

www.dbaronmedia.com

Película Gloria A Estrenarse En Cinemas Exclusivos – Film Gloria To Premiere In Selected Theaters

**ENGLISH VERSION BELOW**

GLORIA 

LA PELÍCULA BIOGRÁFICA QUE RELATA LA VIDA DE LA SENSACIÓN MUSICAL MEXICANA GLORIA TREVI, SE ESTRENARÁ CINES EXCLUSIVOS EL 17 DE JULIO EN MCALLEN, TX & AGOSTO 7 EN LOS ANGELES

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“la feroz actuación de la Srta. Espinosa evoca a Madonna y Miley Cyrus,” NY Times 

“A Gloria Trevi le harán justicia en película sobre su vida,” – La Opinión

LOS ANGELES, CA- Julio 9 del 2015– Después de un exitoso estreno de día de Año Nuevo en México y su participación en festivales de cine al rededor del mundo, la aclamada película biográfica GLORIA, basada en la vida de Gloria Trevi, será lanzada por Picturehouse el próximo viernes 17 de julio exclusivamente en McAllen, Texas y posteriormente en Los Ángeles el viernes 7 de agosto.  

Los cinemas en el área de McAllen incluyen el Cinemark en Mission TX, Cinemark 16 en McAllen y Carmike20 en Edinburg, TX.                                                                                                     

ENCUENTRA AQUI EL ENLACE AL TRAILER   

ACCEDE AQUI AL ‘EPK’  

Esta será la primera oportunidad que las audiencias y los fans de Trevi en los Estados Unidos tendrán para ver el controversial filme sobre esta sensación mexicana. GLORIA cuenta la historia de una de las estrellas de música latinoamericanas más grandes en el mundo junto con sus sacrificios, riesgos y secretos detrás de su explosivo asenso a la fama, la devastadora y controversial caída que le siguió, y su nuevo asenso a la cumbre. Protagonizada por la actriz estelar Sofía Espinosa y escrita por la cuatro veces ganadora del Premio Nacional de Dramaturgia en México Sabina Berman, la película se desenvuelve a través de las canciones de Gloria Trevi y da un vistazo a que tan sensacional, y tumultuosa, puede llegar a ser la fama.

Gloria Trevi, también conocida como la ‘Madonna Mexicana,’ nació en Monterrey, México donde vivo una niñez difícil, lo que la impulsó a partir hacia la Ciudad de México a la corta edad de 12 años para perseguir sus sueños de convertirse en una estrella. 1989 fue el año que la lanzó al estrellato cuando su canción Dr. Psiquiatra llegó al puesto número uno en las listas mexicanas, después de esto llegó a vender más de 20 millones de copias de sus discos a nivel mundial. Sus palabras cautivaron profundamente a la audiencias ya que evocaba un sentimiento de libertad a través de sus opiniones respecto a la política, géneros sexuales y la religión organizada, temas considerados tabú por los medios pero muy comentados por la gente común. Fue arrestada en el año 2000 después de ser acusada de participar en la corrupción de menores por parte de su productor y manager Sergio Andrade, pero luego fue liberada más de tres años después por falta de evidencia. Su más nuevo sencillo ‘Como Yo Te Amo,’ lanzado el mes pasado, alcanzó el puesto #1 en las listas, reafirmando su lugar en la industria musical. 

 CONTACTOS DE PRENSA

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com


**ENGLISH VERSION**

GLORIA 

THE BIOPIC CHRONICLING THE LIFE OF MEXICO’S ROCK SENSATION GLORIA TREVI WILL OPEN IN SELECTED THEATRES JULY 17 IN MC ALLEN, TX & AUGUST 7, IN LOS ANGELES

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“Ms. Espinosa’s ferocious performance evokes both Madonna and Miley Cyrus,”- NY Times 

 “Gloria Trevi is given justice in a movie about her life,” – La Opinion

LOS ANGELES, CA- July 9th 2015– After a successful New Year’s Day premiere in Mexico and participation in film festivals around the world the critically acclaimed biopic film GLORIA, based on Gloria Trevi’s life, is set to be released by Picturehouse next Friday July 17th exclusively in McAllen, TX and then will expand into Los Angeles on Friday, August 7.   

McAllen area theatres include the Cinemark in Mission TX, Cinemark 16, McAllen and Carmike20 in Edinburg, TX.                                                                                                        

CLICK HERE TO WATCH THE TRAILER

CLICK HERE FOR THE EPK 

This will be the first opportunity for the U.S. public and Trevi’s U.S. fans to see the controversial film about Mexico’s rock sensation. GLORIA tells the story of one of Latin America’s biggest musical stars with the sacrifices, risks, and secrets behind her exploding rise to fame, the devastating and controversial decline that followed, and her climb back to the top. Played by rising star Sofia Espinosa and written by the four-time winner of the National Playwriting Award in Mexico Sabina Berman, the movie is developed through Gloria Trevi’s songs and it gives an insight to how sensational, and tumultuous, fame can be.

Gloria Trevi, also known as the ‘Mexican Madonna’ was born in Monterrey, Mexico, where she lived a very hard childhood and then moved alone to Mexico City at the age of 12 to pursue her dreams of becoming a musical star. In 1989 she was launched to global stardom after her song Dr. Psiquiatra became number one on the Mexican pop charts and went on to sell more than 20 million records worldwide. Audiences fell in love with the sense of freedom she evoked with her outspoken opinions on politics, gender, sex and organized religion, which were at the time tabooed by the media but well understood and at the same time questioned by the common people. She was arrested in 2000 after being accused of participating in the corruption of minors of her producer and manager Sergio Andrade, but was later freed due to lack of evidence. Her newest single ‘Como Yo Te Amo,’ released last month, reached the #1 spot on the charts, reaffirming her place in the music industry. 

PRESS CONTACTS

Sebastian Cubillos, 310-315-5444, sebastian@dbaronmedia.com

Diana Baron, 310-315-5444, diana@dbaronmedia.com