EXCLUSIVELY AVAILABLE TODAY AT AVICIIXYOU.COM
February 26th, 2013 – Superstar DJ and producer Avicii, aka Tim Berling, today launches the ‘X You’ track, created out of the world’s largest music collaboration.  The collaborative project ran for nearly seven weeks and invited fans worldwide to contribute to his next single. During this time Avicii curated around 13,000 submissions from more than 4,000 people in 140 countries (including countries such as Venezuela, Iceland, Botswana, Australia and Thailand). Avicii selected weekly semi-finalists and fans voted for the final sounds and beats, which Avicii used to create a finished track in his studio in Los Angeles.

The song is exclusively available at www.aviciixyou.com; and from the 27th of February it will be distributed on a variety of digital platforms, such as Spotify, iTunes and VEVO. Apart from Avicii as executive producer, featured producers for the track are Kian Sang, Naxsy DJ-Compositeur, Martin Kupilas and ВaНЯ ХАКСИ.

“It’s so cool that people will be able to hear this track on the radio and know that they’ve all been part of creating it. Five years ago, this would not have been possible and now we have the whole world collaborating. Thanks to everyone for joining in!” says Avicii, who is a two-time Grammy nominee and was named by Forbes Magazine as the #3 most influential artist under 30.

The project illustrates the full effect of a collaborative, networked society, where new ways or working creatively across borders is allowed to emerge, made possible by the constantly evolving digital society. The collaboration is in partnership with Ericsson (NASDAQ:ERIC), At Night Management and Universal Music Sweden.

Royalties from everyone creatively contributing to the final track will be donated to the charity foundationHouse For Hunger.

Link to photos: http://bit.ly/avpresskit

About Avicii
Hailed by Rolling Stone magazine as “one of the Princes of the contemporary renaissance of EDM,” Grammy-nominated Avicii – born Tim Bergling – is best known for his acclaimed live performances and for his international mega-hit ‘Levels’: The hit which conquered club charts worldwide, racked up over 50 million YouTube views, and was declared David Guetta’s “Tune of 2011” in DJ Mag. He was recently ranked as the second-most influential under-30 person in music by Forbes magazine.
Following an intense and prolific touring schedule as well as the worldwide release of his summer smash hit ‘Silhouettes,’ the Swede soared to #3 in the 2012 DJ Mag poll listing the Top 100 DJs – this, after just three years as a performing artist.
In 2012 alone, Avicii has headlined festivals such as Ultra Music Festival, Tomorrowland, Electric Daisy Carnival, and Lollapallooza, as well as having his first summer residency at Ushuaïa Beach Hotel in Ibiza smashing the party island to smithereens. Avicii is also one of the genre’s most sought after samplers and collaborators. His ‘Superlove’ collaboration with Lenny Kravitz, and remix of Madonna’s ‘Girls Gone Wild,’ are among the most acclaimed tracks of this year.
About At Night Management
At Night Management, founded by Ash Pournouri in 2009, represents a new generation of music management, and brings a fresh and innovative perspective to the music business based on the realities of the future over the traditions of the past.
At Night Management and the Ash Alliance team, with offices in Stockholm, New York, and Los Angeles , has combined a creative approach to building modern music careers with a hard-nosed, relentless business acumen required in today’s highly volatile entertainment industry. Pournouri’s penchant for creating new paradigms for success stems from an ability to force his vision into reality, and forms the basis of the company’s motto—“we don’t discover artists, we create them.” His eye for raw talent and the experience to nurture it is combined with a strategy that’s based on leveraging fame into a brand that transcends music into areas such as fashion, movies, charity and more.
At Night’s oversight of Avicii’s career is marked with a mix of new media savvy and old-school moxie, as illustrated by his eschewing commitments to any one record label, booking agent, or residency offer, while striking brand and licensing deals with Bud Light and Ralph Lauren’s “Denim & Supply” line—the first ever celebrity relationship for the venerable brand. With his oversight, Avicii’s has in three years rocked to the #3 spot on DJ Magazine’s list of top 100 DJ in the world. At Night has since added the dubstep duo Cazzette to their roster, creating the innovative and first-ever launch of an artist project on Spotify.
About Ericsson
Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company’s net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

Universal Music Group
Universal Music Group; (UMG) is the world’s largest music content company with market leading positions in recorded music, music publishing, and merchandising.
The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG’s music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist- and music-branded products via multiple sales point such as fashion retail, live performances, and the internet.

VEVO
VEVO; is the world’s leading all-premium music video and entertainment platform. VEVO is available in the United States, Australia, Brazil, Canada, France, Ireland, Italy, New Zealand, Spain and United Kingdom through VEVO.com, the mobile web, Mobile and Tablet Apps; (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television; (Xbox, Roku, Boxee) and user embeddable video players. In various territories, VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks, Wenner Media and Yahoo! Music.  Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 markets, expanding the platform’s reach around the globe.

OUT NOW VIA LEVELS/CASABLANCA RECORDS

Watch The Music Video for “I Could Be The One” on VEVO
Buy “I Could Be The One” via iTunes

New York, NY – January 22, 2013 – There’s no doubt about it. AVICII, aka Tim Bergling, is most definitely “The One.” The two-time Grammy Award-nominated A-list DJ and producer recently revealed his brand new single with Dutch house legend Nicky Romero, “I Could Be The One” (LE7ELS/Casablanca). Now, the track officially hits iTunes and other digital retailers January 22, 2013.

On Christmas Eve, AVICII vs NICKY ROMERO released the official music video, and the exuberant message of personal freedom has already amassed nearly 8.5 million YouTube/VEVO views.

Originally (and fittingly) titled ‘Nicktim,’ this alchemic collaboration between two of dance music’s finest has had fans salivating since the instrumental was first previewed on Pete Tong’s ‘Essential Selection’ show back in February 2012, following months of speculation. Pairing Avicii’s infectious melodic talents with Romero’s big, high-energy sound, the result is a bold progressive house anthem from two of EDM’s fastest rising stars. Complete with an exquisite top line from Swedish pop singer Noonie Bao, ‘I Could Be The One’ looks set to be one of the dance-pop crossover phenomenon’s biggest success stories as it has already infiltrated key Top 40 stations and is #1 on Beatport home page leading up to the wide release.

About Avicii
Avicii will have an ubiquitous presence this year , not only headlining Ultra Music Festival, he’s also got his very own “Avicii Stage” with numerous surprises planned for fans. His Ralph Lauren branding campaign also enters its next phase in the Spring.

Earlier this month, Avicii launched his “Avicii x You” collaborative project, encouraging fans and producers globally to craft and send beats and sounds that will comprise his next track. In just one week, he received over 5000 sound submissions, from 2600 artists from more than 100 countries around the world.  This is quickly becoming the world’s largest artist collaboration project, being featured in CNN, The Wall Street Journal, The Washington Post, MTV.com, and countless other sites and blogs. The artist and all other royalty participants in the final track have agreed to donate their royalties to the charity foundation, House For Hunger founded in 2011 by AVICII and Ash Pournouri to fight the constantly growing hunger problem worldwide.

Avicii’s 2011 House for Hunger Tour benefitted Feeding America to the tune of $1 million.
Last year proved to be nothing sort of remarkable for AVICII. He headlined Ultra Music Festival, Coachella, and Austin City Limits. He jumped to #3 on the DJ Mag Top 100 Vote, was ranked #3 DJ on Forbes DJ List, and reached #2 Musician on Forbes Most Powerful Artists Under 30. “Levels” became one of the most-played tracks in the world and netted him a second Grammy nomination. His headline tour sold out in hours, and he was the first electronic artist to play Radio City Music Hall.

That’s all precisely why he’s “The One” though. AVICII is still reaching new levels, and he wants everyone to join him on this trip.

About Nicky Romero
Thus far, Nicky Romero’s 2012 has been a year emblematic of a world’s top-tier DJ. Aside from “Wild One Two” – the anthemic collaboration with David Guetta and Sia under the newly established record label Jack Back – Nicky has released countless other dance floor juggernauts such as “Toulouse”, “Generation 303”, “Camorra” and of course “Nicktim”. Unlike like many other producers, each of Romero’s releases reasserts the claim that he is here to stay. Having frequented the festival circuit with headline gigs at the likes of UMF Miami, Energy in Holland, Electric Zoo in New York, and Belgium’s Tomorrowland – not forgetting his residency at the prestigious Marquee club in Las Vegas – this has been one hell of a year for the now star-studded Dutch artist.

CONTACTS:
Avicii:         Diana@dbaronmedia.com 310-315-5444
UMusic:       Spencer.Scanlon@umusic.com

About Casablanca Records

Casablanca Records, the legendary disco label of the 70’s, defined the sound of its era.  During the infamous days of Studio 54, Casablanca launched the careers of artists such as Kiss, Parliament, Donna Summer, Giorgio Moroder, Irene Cara, Village People and many others. Re-launched in 2012, Casablanca Records is keeping to the proud tradition of releasing music that will become the soundtrack to your nightlife.  Working with an international roster of both established and emerging artists, Casablanca has already released albums from Crystal Castles, C2C, The Presets, Scissor Sisters, Chase & Status, Totally Enormous Extinct Dinosaurs, Ladyhawke, Elton John Vs. Pnau and Kindness. 2013 will see releases from C2C, Kavinsky, and many more.

“I COULD BE THE ONE” #1 IN UK AND TOP 10 ON BILLBOARD

LOS ANGELES, CA – FEBRUARY 20, 2013 – Avicii has posted the official new Bent Collective remix of Avicii vs Nicky Romero “I Could Be the One,” and it’s getting major traction:

The “I Could Be the One” track is shaping up as the biggest dance tracks of 2013, hitting #1 on the UK official singles chart and #4 on Billboard’s Dance Club Play Chart this week. The video has nearly 19 million combined Vevo/YouTube downloads.

Bent Collective is an engine for collaboration with a shared goal of fusing the talents of emerging DJs and producers and putting their collective stamp on the over-ground of dance music. The various members of Bent Collective are already successful in their own right and within their respective lanes. Together, they promise to ramp up collaborative fusion and move the goalposts for dance music forward as the genre continues to dominate the music industry. Coming together for Avicii vs Nicky Romero’s “I Could Be the One” are three of Europe’s biggest talents, Danny Verde (Italy), Steven Redant (Belgium) and Guy Scheiman (Israel).

Each worked in their own respective studios in different countries laboring through travels, gigs and solo projects to accommodate the deadline for the “I Could Be The One” remix. Through the wonder of Skype and shared programs the trio hatched  the bottom end of the track with Steven even flying from Brussels into Danny’s “Holab” studio in Milan for the day, while Guy Skyped in with his contribution. The mix and its various sections and parts passed back and forth. The fusion worked, with the final layers of the process resulting in an anthemic take on an EDM future classic.

ABOUT AVICII
Two-time, Grammy nominated Swedish DJ, remixer, and producer Avicii, born Tim Bergling, is best known for his international mega-hit “Le7els” which conquered club charts worldwide and has racked up over 40 million YouTube views.   Avicii rocketed to the #3 position on its yearly poll of the Top 100 DJs after just three years of performing,  was ranked #3 DJ on Forbes DJ List, and reached #2 on Forbes Most Powerful Artists Under 30.      Avicii will have a ubiquitous presence at Ultra Music Festival this year, headlining one weekend,  his”Avicii Stage”  another and a hotel.  His Ralph Lauren branding campaign also enters its next phase in the Spring. Earlier this month, Avicii launched his “Avicii x You” collaborative project, encouraging fans and producers globally to craft and send beats and sounds that will comprise his next track. The artist and all other royalty participants in the final track have agreed to donate their royalties to the charity foundation, House For Hunger.

“AVICII X YOU” LAUNCHES TODAY – 2X GRAMMY NOMINATED DJ/PRODUCER INVITES MUSICAL CONTRIBUTIONS FROM FANS ALL OVER THE WORLD

Los Angeles, CA], January 9th, 2013 – Superstar DJ and producer Avicii, aka Tim Bergling, today announces ‘Avicii x You‘ – a collaborative project urging fans and producers from all corners of the world to create and submit the beats and sounds that will turn into his next hit track.

The collaboration project will be run in five stages and last for six weeks. Each week, artists will be able to join the collaboration by creating and uploading samples based on specific themes determined by Avicii.

Avicii will act as executive producer, curating sounds like the baseline, effects, melody, rhythm, and vocals. Avicii will then pick his three favorite contributions on a weekly basis and put these samples up for a public vote. Once all the sounds have been selected, Avicii will start producing the track with all the beats, which is to be premiered on February 26, 2013.

“My main ambition with this project is to create a large, worldwide music collaboration. It will be incredibly cool to create a house piece out of so many talented artists’ different ideas,” says Avicii.

“With the ‘Avicii x You’ project we are trying again to shift a paradigm and for it to become another ‘first’ using today’s possibilities through social technology. As usual, we hope to raise awareness not only for Avicii being an amazing producer, but also for the electronic dance music scene and how song producing is not exclusive to only trained musicians. It’s a world-inspiring, community-engaging and fun project,” says Ash Pournouri, Avicii’s business manager and producer in his own rights.

‘Avicii x You’ is made possible by the constantly evolving digital society, where new ways of working creatively across borders are allowed to emerge. Here, creation is not done individually, but rather collaboratively – as a shared process between people from all around the globe. The partners behind the project are At Night Management, telecom technology and services provider Ericsson and Universal Music.

All royalties from everyone creatively contributing to the final track will be donated to the charity foundationHouse For Hunger. House For Hunger was founded in 2011 by Avicii and Ash Pournouri to fight the constantly growing hunger problem worldwide. The organization kicked off in early 2012 with a massive US Avicii tour enabling Avicii and Ash Pournouri to personally donate 1 million USD to Feeding America.

The creative process will be documented on camera, and those videos will be premiered throughout the project across VEVO. The world’s leading all-premium music video and entertainment platform will make all videos available on VEVO.com as well as its mobile and tablet apps and recently launched Xbox and Roku channels.

‘Avicii x You’ is set to be an electronic music journey to remember and aspiring participants will be able to upload their sounds and enter the collaboration by submitting their work here, until February 13th.

Link to photos: http://bit.ly/avpresskit

About Avicii
Hailed by Rolling Stone magazine as “one of the Princes of the contemporary renaissance of EDM,” Grammy-nominated Avicii – born Tim Bergling – is best known for his acclaimed live performances and for his international mega-hit ‘Levels’: The hit which conquered club charts worldwide, racked up over 50 million YouTube views, and was declared David Guetta’s “Tune of 2011” in DJ Mag. He was recently ranked as the second-most influential under-30 person in music by Forbes magazine.

Following an intense and prolific touring schedule as well as the worldwide release of his summer smash hit ‘Silhouettes,’ the Swede soared to #3 in the 2012 DJ Mag poll listing the Top 100 DJs – this, after just three years as a performing artist.

In 2012 alone, Avicii has headlined festivals such as Ultra Music Festival, Tomorrowland, Electric Daisy Carnival, and Lollapallooza, as well as having his first summer residency at Ushuaïa Beach Hotel in Ibiza smashing the party island to smithereens. Avicii is also one of the genre’s most sought after samplers and collaborators. His ‘Superlove’ collaboration with Lenny Kravitz, and remix of Madonna’s ‘Girls Gone Wild,’ are among the most acclaimed tracks of this year.

About At Night
At Night Management, founded by Ash Pournouri in 2009, represents a new generation of music management, and brings a fresh and innovative perspective to the music business based on the realities of the future over the traditions of the past.

At Night Management and the Ash Alliance team, with offices in Stockholm, New York, and Los Angeles, has combined a creative approach to building modern music careers with a hard-nosed, relentless business acumen required in today’s highly volatile entertainment industry. Pournouri’s penchant for creating new paradigms for success stems from an ability to force his vision into reality, and forms the basis of the company’s motto-“we don’t discover artists, we create them.” His eye for raw talent and the experience to nurture it is combined with a strategy that’s based on leveraging fame into a brand that transcends music into areas such as fashion, movies, charity and more.

At Night’s oversight of Avicii’s career is marked with a mix of new media savvy and old-school moxie, as illustrated by his eschewing commitments to any one record label, booking agent, or residency offer, while striking brand and licensing deals with Bud Light and Ralph Lauren’s “Denim & Supply” line-the first ever celebrity relationship for the venerable brand. With his oversight, Avicii has in three years rocked to the #3 spot on DJ Mag’s list of top 100 DJs in the world.

At Night has since added the dubstep duo Cazzette to their roster, creating the innovative and first-ever launch of an artist project on Spotify.

About Ericsson
Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company’s net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

Universal Music Group
Universal Music Group (UMG) is the world’s largest music content company with market leading positions in recorded music, music publishing, and merchandising.

The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG’s music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist- and music-branded products via multiple sales point such as fashion retail, live performances, and the internet.

VEVO
VEVO is the world’s leading all-premium music video and entertainment platform. VEVO is available in the United States, Australia, Brazil, Canada, France, Ireland, Italy, New Zealand, Spain and United Kingdom through VEVO.com, the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Xbox, Roku, Boxee) and user embeddable video players. In various territories, VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks, Wenner Media and Yahoo! Music.  Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 markets, expanding the platform’s reach around the globe.

AVICII’S GRAMMY WEEK APPEARANCES IN LOS ANGELES FOCUS ON WORLD HUNGER

LOS ANGELES, CA – FEBRUARY 5, 2013 – This week, two-time Grammy nominated DJ/Producer Avicii, aka Tim Bergling, and his manager, Grammy nominated executive producer Ash Pournouri, continue their work in bringing attention to the problem of global hunger by donating the funds to provide two million school meals through the FEED Foundation in the name of their charity, House for Hunger. They will be directing the funds from Avicii’s two Grammy-week performances in L.A.:  Thursday, February 7th, the opening of Vanguard in Hollywood; and Friday, February 8th, at the Conga Room.

www.houseforhunger.org

Avicii and Pournouri created House for Hunger in 2011. The two felt that the values of generosity, love and unity that house music has always been about had been given short shrift by the media. They created House for Hunger to demonstrate the positivity of the music and its fans while addressing the issue of hunger in a very concrete way.

The donation of two million meals will be directed by the FEED Foundation to school meals programs in the most impoverished areas of Africa. This is the second initiative for House for Hunger. The first resulted in Bergling and Pournouri giving, through House for Hunger, $1 million to Feeding America.

“We’re thrilled to be the beneficiary of Avicii and House of Hunger’s continued efforts to raise funds for the fight against hunger. Avicii is truly leading the charge in inspiring young people, and the house music industry, to get involved and to give back,” said Lauren Bush Lauren, the Chairman and Co-founder of the FEED Foundation.

ABOUT AVICII
Two-time, Grammy nominated Swedish DJ, remixer, and producer Avicii, born Tim Bergling, is best known for his international mega-hit “Le7els” which conquered club charts worldwide and has racked up over 40 million YouTube views.  Declared the “Tune of 2011” by David Guetta in DJ Mag, Avicii rocketed to the #3 position on its yearly poll of the Top 100 DJs after just three years of performing,  was ranked #3 DJ on Forbes DJ List, and reached #2 on Forbes Most Powerful Artists Under 30. Avicii is part of the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds.

This year, Avicii’s “I Could Be The One”, has been #1 on the Beatport page for an entire month and the video has surpassed 12.5 milliion views on YoutTube/Vevo.    Avicii will have a ubiquitous presence at Ultra Music Festival this year, headlining one weekend,  his”Avicii Stage”  another and a hotel.  His Ralph Lauren branding campaign also enters its next phase in the Spring. Earlier this month, Avicii launched his “Avicii x You” collaborative project, encouraging fans and producers globally to craft and send beats and sounds that will comprise his next track.   The artist and all other royalty participants in the final track have agreed to donate their royalties to the charity foundation, House For Hunger.
ABOUT THE FEED FOUNDATION: The FEED Foundation is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world. Co-founded by Lauren Bush Lauren, the Foundation was started to supplement the efforts of its retail partner, FEED Projects, in raising valuable funds for school meals program and other hunger initiatives.  Since its founding, the FEED Foundation’s funding portfolio has grown to encompass school meals programs both stateside and abroad, community food banks in the United States, and relief efforts during natural disasters and humanitarian crises worldwide. As of 2012, the FEED Foundation and its partner FEED Projects have provided nearly 60 million free, nutritious school meals to kids around the globe.

For more information, please visit www.theFEEDfoundation.org and get updates via Twitter (@FEEDProjects) and Facebook (FEED Projects).

LOS ANGELES, CA – FEBRUARY 4, 2013 – Estonian DJ and producer Syn Cole, will release APRIL, his debut track for the LE7ELS label, on February 4, exclusively through Beatport.  APRIL will be available on iTunes on February 28.

Born Rene Pais in 1988 in the small Estonian town of Pärnu, it was Syn Cole’s experimental melodic patterns and outside-of-the-box approach that first got the attention of superstar producer Avicii who snapped him up for the Le7els label last year. Syn Cole is also responsible for the ‘Creamfields’ remix of Silhouettes and his Miami 82′ debuted in episode 9 of Avicii’s Levels podcast. On his signing to Le7els, Cole declared: “It’s amazing to be joining such a great label. My music can flourish as part of the Avicii family and I can’t wait for the world to hear my first Le7els release.”