TIM BERGLING FOUNDATION ANNOUNCED THEY WILL BUILD MUSIC STUDIOS IN SOME OF SWEDEN’S MOST VULNERABLE AREAS

The Tim Bergling Foundation and Avicii Arena held the first ever AVICII ARENA TOGETHER FOR A BETTER DAY concert today at the Avicii Arena in Stockholm. The concert, in memory of Avicii, put the spotlight on young people’s mental health and eliminating the stigma around mental health. Performances by artists such as Zara Larsson and Benson Boone rang through the night along with messages from Avicii Collaborators and Friends.

Watch Here

During the evening, Avicii’s father, Klas Bergling, announced that the Tim Bergling Foundation will build a number of music studios in some of Sweden’s most vulnerable areas to encourage the creativity of young people and provide more opportunities for meaningful leisure activities. Mohammed Ali, the powerhouse behind the Hammarkullen youth club Minimix, was awarded the first Tim Bergling Foundation prize.

Among the performers at the concert – broadcast live by SVT (Swedish national television), SR (Swedish national radio) and Youtube – were some of Sweden’s most popular and promising artists.

American ”Ghost Town” phenomenon Benson Boone said: ”What a blessing to be able to perform in honor of Tim. He has been an inspiration for my music and will continue to inspire millions.”

When the 16,000 capacity landmark building Ericsson Globe Arena in Stockholm in May was renamed Avicii Arena in tribute to the late Swedish superstar, it became world news, and the video where 14-year old Ella Tiritiello and the Royal Stockholm Philharmonic Orchestra perform their version of Avicii’s song ”For A Better Day” was viewed by the millions. The now 15-year old Ella Tiritiello performed ”For A Better Day” in the company of her idol Zara Larsson, who had praised Ella’s previous performance, and The Royal Stockholm Philharmonic Orchestra.

(Avicii Arena)

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Contact for the Estate of Avicii:

Diana Baron /Erick Martinez

diana@dbaronmedia.com ; erick@dbaronmedia.com

Photo Credit: Sean Eriksson 

Today, at 10.00, Stockholm’s new interactive museum Avicii Experience was inaugurated by Tim’s father Klas Bergling and H.R.H Prince Carl Philip and H.R.H Princess Sofia. Other participants were curator Ingmarie Halling, Content Producer Lisa Halling-Aadland and Per Sundin, CEO Pophouse Entertainment.

Press Info and Images: HERE

Museum visitors will enter 300 square meters filled with contemporary music history, and for fans – mythical events and places that shaped Avicii as an artist. Through music, private photos, newly produced videos and personal belongings we get to follow Tim’s path from reserved music enthusiast in inner Stockholm to internationally celebrated superstar. The museum also gives unique insight into Tim’s creative process. Via recent interviews, the visitor is enabled to meet many of the artists and musicians that Tim collaborated with. Previously unreleased music is also an important part of Avicii Experience.

“Avicii changed modern dance music and led a pioneering revolution of the global EDM scene. He was, without a doubt, one of the most influential producers, artists and songwriters of our time, so it feels obvious and fantastic that Tim now has his own museum, in the middle of the city where he grew up,” says Per Sundin, CEO Pophouse Entertainment and co-founder of Avicii Experience.

The museum is built like a time travel through various rooms where visitors are involved in creating the experience. The museum starts in Tim’s boyhood room and moves on to his and Ash’s first studio, Earfile Studios, in an Östermalm basement, where the original studio setup has been rebuilt. Further down the museum is the studio located in Tim’s Los Angeles home at Blue Jay Way. The Los Angeles part of the museum also features Tim’s beloved grand piano. As you approach the grand piano, you will hear the song Sunset Jesus playing in an instrumental piano version, exclusively recorded for Avicii Experience, produced by Tim’s friend and co-producer Carl Falk.

“Tim would have been incredibly proud to be represented like this. The mix of a new digital take in combination with a classic museum would have appealed to him,” says Klas Bergling.

“An important part of Avicii Experience is the focus on the experience. Many of the fans have grown up with Tim’s music and here they can explore and interact with the songs via custom-made objects and installations. For example, you can create your own Levels mix with different sounds and effects on a touchscreen, says Lisa Halling-Aadland, Content Producer Avicii Experience.

Another example is the “VR karaoke” part of the museum, where visitors can enter a vocal booth, put on a headset and travel to a music studio to “meet” Sandro Cavazza, Aloe Blacc or Carl Falk, a few of Tim’s co-producers and musicians. A new, fun and bit more personal karaoke experience.

“It’s been an exciting but difficult task to create the Avicii Experience Museum. We are very happy with the result and it gives the visitor a chance to explore Tim’s music and life in many different ways thanks to the trans medial storytelling,” says Ingmarie Halling, Creative director/Curator.

Apart from Avicii’s incredible success and creative collaborations, the museum also sheds light on the heavier sides of the endless travel and gigs. For example, the exhibition features a visually and acoustically intense room, exemplifying the backsides of being a celebrated and constantly monitored superstar.

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For more information please contact:

Lisa Halling-Aadland, content producer and spokesperson for Avicii Experience,

lisa@aviciiexperience.com, 0736 583 538

For booking interviews and other press related questions please contact:

Liza Skoglund, liza@balodis.se, 072 350 92 22

(Photo: Sean Eriksson)

The interactive tribute museum Avicii Experience will be opening at Space, Stockholm’s new meeting place for the digital generation, on February 26th, 2022. The over 300 m2 museum dedicated to fans and the public, is an emotional homage to one of the true icons in dance music and popular culture: Tim Bergling. The initiating and driving forces behind the museum are Pophouse Entertainment and Space. Today, January 24 at 13.00, tickets will be available via aviciiexperience.com.

Avicii Experience is an interactive museum, produced by Pophouse Entertainment, where visitors will get close to Avicii, the artist, and Tim Bergling, the person. The audience can follow Tim’s path from reserved music enthusiast in the inner city of Stockholm, to internationally celebrated superstar. Peer into the boy’s room where it all started and take part of images, music, videos and personal belongings, as well as listen to unreleased music.

“Personally, having closely followed Tim since his breakthrough, it is with great gratitude and respect for the Bergling family that we finally can open the doors to the Avicii Experience,” says Per Sundin, CEO Pophouse Entertainment and one of the founders of Space.

Museum visitors will get a unique look into Tim’s creative process and the many collaborations behind his music. Among other things, there will be a possibility to explore previously unpublished material.

Avicii Experience will allow fans and visitors to interact with Tim’s music through technical installations. The participating aspect has been an important part in the process of shaping Avicii Experience, says Lisa Halling-Aadland, Content Producer and spokesperson for Avicii Experience.

“Tim would have been incredibly proud to be represented like this. The mix of a new digital take in combination with a classic museum would have appealed to him,” says Klas Bergling, Tim’s father and founder of the Tim Bergling Foundation

Space, located in the fifth Hötorgshus by Sergels torg in central Stockholm, is a brand-new unique meeting place combining gaming, music and content creation across seven floors. Space, being a part of Pophouse Entertainment, opened on November 27th 2021 and is home to the world’s largest gaming center with over 400 gaming setups, as well as a multi-purpose arena with the ambition to become the Swedish national arena for esports.

Tickets

Tickets can be booked via: www.aviciiexperience.com. Adult entry tickets are 220 SEK, entry fee for adolescents (7-17) 150 SEK. Children under the age of seven can enter for free.

A part of ticket sales goes to the Tim Bergling Foundation.

Opening hours

The museum will be open Monday – Sunday, 11 AM – 7PM. During these times of a pandemic, a slot system will be used to minimize the risk of infections.

Tim Bergling Foundation

The Tim Bergling Foundation focuses on promoting health and preventative measures connected to mental illness amongst children, adolescents and young adults. The foundation also wants to actively minimize the stigma around mental illness and suicide.

www.timberglingfoundation.org

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For more information please contact:

In Stockholm:  Lisa Halling-Aadland, Content Producer Avicii Experience, lisa@aviciiexperience.com, 0736 583 538, Stockholm

For more information about Avicii and the Tim Bergling Foundation,  Contact:  diana@dbaronmedia.com

A UNIQUE CONCERT FOR YOUNG PEOPLE’S MENTAL HEALTH PUT TOGETHER BY THE TIM BERGLING FOUNDATION AND AVICII ARENA

(Photo Credit: Sean Eriksson)

The Tim Bergling Foundation and Avicii Arena announced today the first AVICII ARENA TOGETHER FOR A BETTER DAY concert will be December 1 at the Avicii Arena in Stockholm. Tickets will be released on October 13 at 10.00 via www.aviciiarena.se

The concert was created to draw attention to the need to help young people struggling with mental health issues and suicide and the alarming statistics that show their struggles increasing.  This AVICII ARENA TOGETHER FOR A BETTER DAY concert is intended to be the first of an annual event. The name of the concert was derived from the Tim Bergling Foundation’s work with the For A Better Day fundraiser, where young people posted their ideas about what they need to have a better future.

“I hope we succeed in creating a feeling that we really do this together, because it is only together that we can make a difference,” says Klas Bergling. “Young people are our future and we must be afraid for them. It is unacceptable that they are getting worse and that suicide rates are rising in that group – and it is our duty to do what we can to break that trend.”

Artists performing at the concert will come from multiple genres including EDM, classical music, rock,  pop, R’n’B, and hip hop.   The event highlights mostly Swedish artists including Håkan Hellström, Miriam Bryant, Galantis, Amason, Annika Norlin, Cherrie, A36, the Royal Philharmonic Orchestra, and more. 14-year-old rising star Ella Tiritiello, who captured the world’s attention with her rendition of Avicii’s song “For A Better Day” at the inauguration of the Avicii Arena will also perform, and the evening will include tributes to Avicii’s musical heritage as well as collaborations and surprise guests.   Stefan Olsson will be conducting the evening.

In May when the iconic landmark Ericsson Globe changed its name to Avicii Arena to honor Tim Bergling/aka Avicii,  it was announced that in addition to its usual activities with concerts, sports and other events, the arena would be a meeting place for young people’s mental health.  The vision is to remove the stigma surrounding mental health, reduce mental illness among young people and get more people involved in the issue.  Of paramount importance is to show what strength and power there is in young people if they are given the right tools and conditions.

For more information, see www.aviciiarena.se

(Avicii Arena)

About the Tim Bergling Foundation: Founded in memory of Tim “Avicii” Bergling who took his life April 20, 2018. The foundation works to counteract mental illness among children and young people. At the end of last year, the foundation started the project For A Better Day, named after an Avicii song. The initiative is about collecting young people’s ideas, thoughts, experiences and concrete suggestions on what they need for a better tomorrow. On September 1, these answers were handed over to Prime Minister Stefan Löfven. The answers will also form the basis for the foundation’s work against mental illness in the coming years.

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Contact for the Estate of Avicii:

Diana Baron /Erick Martinez

diana@dbaronmedia.com ; erick@dbaronmedia.com

BERGLING IS THE FOCUS OF A NEW INTERNATIONAL DOCUMENTARY FILM NOW IN PRODUCTION

Credit: Sean Ericsson

Starting midnight EST Wednesday September 8, Google will be celebrating world-famous music producer and DJ Avicii’s 32nd birthday with a Doodle in over 46 countries, which is a temporary change to the Google logo on the home page. Additionally, the Doodle will be accompanied by a music video illustrating important moments in his life and a Google Blog post.

View Music Video: HERE

The doodle which falls during the same week as “World Suicide Prevention Week” aims to commemorate Avicii’s (Tim Bergling) career, achievements, and contributions to music which left a big impression on the world. To celebrate and pay tribute to Tim Bergling’s life and musical heritage, Doodle artist Alyssa Winans has created a video based on the song “Wake me Up” with sketched scenes from Tim’s life.

Read the Google Blog post below:

Music, memories and mental health: An homage to Avicii

Today’s Google Doodle celebrates the life and legacy of Swedish DJ, record producer and songwriter Tim Bergling — also known by his stage name, Avicii — on what would have been his 32nd birthday. From producing hit songs that topped international charts to headlining festivals around the world, Tim will forever be remembered as one of the pioneers and most influential visionaries of Electronic Dance Music.

In 2018, Tim passed away at 28-years-old from suicide after struggling with mental health issues. In his memory, Tim’s father Klas and his mother Anki started a foundation to raise awareness and address the stigma of mental health among young people — Tim Bergling Foundation.

Continue Reading Blog: Here

Additional information: Here

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Contact for the Estate of Avicii:

Diana Baron /Erick Martinez

diana@dbaronmedia.com ; erick@dbaronmedia.com