Photo Credit: Sean Eriksson 

Today, at 10.00, Stockholm’s new interactive museum Avicii Experience was inaugurated by Tim’s father Klas Bergling and H.R.H Prince Carl Philip and H.R.H Princess Sofia. Other participants were curator Ingmarie Halling, Content Producer Lisa Halling-Aadland and Per Sundin, CEO Pophouse Entertainment.

Press Info and Images: HERE

Museum visitors will enter 300 square meters filled with contemporary music history, and for fans – mythical events and places that shaped Avicii as an artist. Through music, private photos, newly produced videos and personal belongings we get to follow Tim’s path from reserved music enthusiast in inner Stockholm to internationally celebrated superstar. The museum also gives unique insight into Tim’s creative process. Via recent interviews, the visitor is enabled to meet many of the artists and musicians that Tim collaborated with. Previously unreleased music is also an important part of Avicii Experience.

“Avicii changed modern dance music and led a pioneering revolution of the global EDM scene. He was, without a doubt, one of the most influential producers, artists and songwriters of our time, so it feels obvious and fantastic that Tim now has his own museum, in the middle of the city where he grew up,” says Per Sundin, CEO Pophouse Entertainment and co-founder of Avicii Experience.

The museum is built like a time travel through various rooms where visitors are involved in creating the experience. The museum starts in Tim’s boyhood room and moves on to his and Ash’s first studio, Earfile Studios, in an Östermalm basement, where the original studio setup has been rebuilt. Further down the museum is the studio located in Tim’s Los Angeles home at Blue Jay Way. The Los Angeles part of the museum also features Tim’s beloved grand piano. As you approach the grand piano, you will hear the song Sunset Jesus playing in an instrumental piano version, exclusively recorded for Avicii Experience, produced by Tim’s friend and co-producer Carl Falk.

“Tim would have been incredibly proud to be represented like this. The mix of a new digital take in combination with a classic museum would have appealed to him,” says Klas Bergling.

“An important part of Avicii Experience is the focus on the experience. Many of the fans have grown up with Tim’s music and here they can explore and interact with the songs via custom-made objects and installations. For example, you can create your own Levels mix with different sounds and effects on a touchscreen, says Lisa Halling-Aadland, Content Producer Avicii Experience.

Another example is the “VR karaoke” part of the museum, where visitors can enter a vocal booth, put on a headset and travel to a music studio to “meet” Sandro Cavazza, Aloe Blacc or Carl Falk, a few of Tim’s co-producers and musicians. A new, fun and bit more personal karaoke experience.

“It’s been an exciting but difficult task to create the Avicii Experience Museum. We are very happy with the result and it gives the visitor a chance to explore Tim’s music and life in many different ways thanks to the trans medial storytelling,” says Ingmarie Halling, Creative director/Curator.

Apart from Avicii’s incredible success and creative collaborations, the museum also sheds light on the heavier sides of the endless travel and gigs. For example, the exhibition features a visually and acoustically intense room, exemplifying the backsides of being a celebrated and constantly monitored superstar.

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For more information please contact:

Lisa Halling-Aadland, content producer and spokesperson for Avicii Experience,

lisa@aviciiexperience.com, 0736 583 538

For booking interviews and other press related questions please contact:

Liza Skoglund, liza@balodis.se, 072 350 92 22