Clients / Artists / Avicii

THE 1ST ANNUAL AVICII ARENA “TOGETHER FOR A BETTER DAY” CONCERT HELD TODAY IN STOCKHOLM

THE NIGHT FEATURED SOME OF SWEDEN’S MOST INFLUENTIAL ARTISTS PLUS MESSAGES FROM AVICII COLLABORATORS NILE RODGERS AND WYCLEF JEAN

TIM BERGLING FOUNDATION ANNOUNCED THEY WILL BUILD MUSIC STUDIOS IN SOME OF SWEDEN’S MOST VULNERABLE AREAS

The Tim Bergling Foundation and Avicii Arena held the first ever AVICII ARENA TOGETHER FOR A BETTER DAY concert today at the Avicii Arena in Stockholm. The concert, in memory of Avicii, put the spotlight on young people’s mental health and eliminating the stigma around mental health. Performances by artists such as Zara Larsson and Benson Boone rang through the night along with messages from Avicii Collaborators and Friends.

Watch Here

During the evening, Avicii’s father, Klas Bergling, announced that the Tim Bergling Foundation will build a number of music studios in some of Sweden’s most vulnerable areas to encourage the creativity of young people and provide more opportunities for meaningful leisure activities. Mohammed Ali, the powerhouse behind the Hammarkullen youth club Minimix, was awarded the first Tim Bergling Foundation prize.

Among the performers at the concert – broadcast live by SVT (Swedish national television), SR (Swedish national radio) and Youtube – were some of Sweden’s most popular and promising artists.

American ”Ghost Town” phenomenon Benson Boone said: ”What a blessing to be able to perform in honor of Tim. He has been an inspiration for my music and will continue to inspire millions.”

When the 16,000 capacity landmark building Ericsson Globe Arena in Stockholm in May was renamed Avicii Arena in tribute to the late Swedish superstar, it became world news, and the video where 14-year old Ella Tiritiello and the Royal Stockholm Philharmonic Orchestra perform their version of Avicii’s song ”For A Better Day” was viewed by the millions. The now 15-year old Ella Tiritiello performed ”For A Better Day” in the company of her idol Zara Larsson, who had praised Ella’s previous performance, and The Royal Stockholm Philharmonic Orchestra.

(Avicii Arena)

ABOUT THE TIM BERGLING FOUNDATION
The Bergling family started the Tim Bergling Foundation in memory of Tim Bergling who passed away on April 20, 2018. The foundation is intended to be eternal. Initially, the Foundation will focus on supporting people and organizations that work in prevention in the areas of health and suicide. Other areas of focus are climate, development assistance, threatened nature and endangered species. The foundation’s purpose will be fulfilled both in Sweden and around the world.

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Contact for the Estate of Avicii:

Diana Baron /Erick Martinez

diana@dbaronmedia.com ; erick@dbaronmedia.com