“Hey Brother” rockets up radio charts after huge success of “Wake Me Up”
Always looking to push the creative possibilities of his music in new and exciting ways, Avicii has announced the launch of his latest creative endeavour, TrueTube, created by Universal Music in conjunction with Fourclops. The new concept follows the ‘Avicii x You’ and ‘Gravity’ projects in finding new ways to create fan collaboration and interactivity with his music.
TrueTube: http://truetu.be/
After an incredible 2013 that’s seen him enjoy worldwide chart success with debut album TRUE, Avicii is to launch TrueTube, a brand new creative online video platform designed to give fans the opportunity to make their own music videos for tracks featured on the album. Fans are able to match online videos of their choice with a specific album track and TrueTube will merge the two, creating an entirely new and personal way to enjoy Avicii’s music.
The idea was inspired by similar concepts, most notably Pink Floyd’s infamous ‘Dark Side Of The Moon’ playing in sync with clips from The Wizard Of Oz, and given the wealth of user generated content available at fans’ fingertips online, there is scope for TrueTube to generate lots of exciting new video content.
The whole experience is geared towards speed and ease of use too, with videos being generated quickly alongside in-built features that allow fans to search for key themes, watch other fan videos and even vote for their favourites. Competitions will also start to run over the coming months to award the most creative fan efforts with exclusive prizes.
Avicii’s new single “Hey Brother,” on his critically acclaimed album TRUE (PRMD/Island Records), is climbing the radio charts. The track was produced and co-written by Avicii and features vocals by renowned bluegrass singer/composer Dan Tyminski (Union Station). “Hey Brother” was added to Z100 NY, and climbed to #39 on the Alternative chart, #13 on the Hot AC, #35 on Top 40 and #26 on AAA.
“Hey Brother” Video: http://www.youtube.com/watch?v=6Cp6mKbRTQY
TrueTube created by http://fourclops.com/
TRUE is available on iTunes now: http://smarturl.it/TrueAVICII
Avicii is well known for his international mega-hit “Le7els” which conquered club charts worldwide, garnered over 83 million YouTube views and sold over 4 million singles; and “Silhouettes,” which netted over 40 million views. After just three years of performing, Avicii rocketed to the #3 position on DJ Mag’s yearly poll of the Top 100 DJs and was ranked on Forbes Most Powerful Artists Under 30 in 2013 and 2014. “Wake Me Up,” the first single from his 2013 album debut TRUE, was #1 in 81 countries, is triple platinum in the US, and the video for the track has been watched over 235 million times on YouTube alone. “Hey Brother,” his current single, is exploding at radio.
24-year old Avicii leads the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds. He is the face of Denim & Supply Ralph Lauren, which has been a true creative partnership between Avicii and the brand. Avicii and Ash Pournouri have donated over $2.5 million to hunger initiatives through their House for Hunger charity, including royalties from Avicii X You, the first ever worldwide music collaboration.
For further details, check out:
Avicii.com
Facebook.com/avicii
Twitter.com/avicii
Instagram.com/avicii