Check out what’s going on with this year’s AVICII Ultra takeover!
Billboard exclusive on the Avicii Store HERE.
Avicii will re-brand his own hotel in South Beach for the second year in a row, this time at luxury SLS South Beach. SLS will collaborate with Avicii to launch the EDM-meets-luxury hotel featuring world-class programming and events, exclusive room packages and SLS Hotels’ award-winning culinary offerings.
This year’s hotel event is on a grand scale with 3D art projection both back and front of the SLS, new set up of signs, glowing logo triangles and foil installations. Each of the guests in the 144 rooms will receive new Avicii gifts every day, and amenities include a new vodka, TRUE album, Avicii clothing, flip flops, T-shirts, condoms, amenities, snapbacks, etc. Exclusive passes to all sets at Hyde Ushuaia.
• At Night/Avicii is bringing Ushuaia, Ibiza, one of the world’s wildest and most beautiful club experiences to poolside at the Avicii Hotel/SLS South Beach. The stage, the costumes, the pyro, dancers, acrobats, the renowned Ibiza experiences are all being imported to Miami for the exclusive club experience with some of world’s top DJ talent in the world performing at the club. The top secret list of talent was announced today, with Avicii headlining March 27. See below for lineup.**
• Avicii and his At Night Management team will be setting up the first ever AVICII Store, at WINGS. The store is located at Lincoln and Collins, the heaviest traveled location in all of Miami Beach, and will featured one-of-a-kind, first edition Avicii branded designs: 14 different styles of custom Avicii graphic printed T-shirts, hoodies, and tank tops with custom Avicii shopping bags, flip flops, condoms, stickers, snapbacks, tattoos, flying discs, iPhone cases, and sunglasses. The AVICII Store will be open the first weekend of ULTRA, March, 24 to March 31. The store is located at 201 Lincoln Rd., Miami Beach.
• On March 25, Avicii will release TRUE (AVICII BY AVICII), the groundbreaking remix album of his mega-successful debut TRUE. The entirely re-contextualized version of TRUE delivers the album in a new, uniquely exciting light. Each rework by Avicii sees him toy with the original tracks in an innovative format that showcases not only craftsmanship but a remarkable willingness to experiment and explore.
AVICII Hotel DJ Lineup
2/26/14
Luciano & Friends
Michel Cleis
Valentino Kanzyani
Argy
2/27/14
AVICII
Arty
CAZZETTE
Rebecca & Fiona
EDX
Syn Cole
Spencer Brown
Lazy Rich
Riddler
2/28/14
Joris Vorn
Nic Faniciulli
Andrea Oliva
Maya J Coles
Stacey Pullen
Danny Daze
Robert Dietz
Tapesh
2/29/14
Nervo
Gareth Emery
Oliver Heldens
2/30/14
Dimitri Vegas & Like Mike
Special Guest: Chuckie