Video premiering across VEVO and DenimAndSupply.com/Avicii
(New York, NY – July 29, 2013) – Today, two-time Grammy-nominated superstar, Avicii and Denim & Supply Ralph Lauren will release the first co-produced official music video for “Wake Me Up,” the first single from Avicii‘s September 17th album, TRUE (PRMD/Island Records).The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii‘s driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand.
Produced by At Night Studios, the “Wake Me Up” video tells a universal story about belonging and finding your place in the world. “Wake Me Up” is a provocative new sound for Avicii and has been met with huge critical and commercial success with over one million downloads worldwide: “Wake Me Up” debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of 2013!
Avicii is well known for his international mega-hit “Le7els” which conquered club charts worldwide, racking up over 40 million YouTube views, and “Silhouettes,” which netted 24 million views. Last year Aviciirocketed to the #3 position on DJ Mag’s yearly poll of the Top 100 DJs after three years of performing and was ranked #2 on Forbes Most Powerful Artists Under 30.
TRUE, Avicii‘s full-length album debut, was recorded in Los Angeles and Stockholm and spans an unprecedented and unanticipated breadth of musical styles and sounds. TRUE encompasses tracks featuring performances by the chart-topping rock band Imagine Dragons, Dan Tyminsky of the Grammy-winning bluegrass band Alison Krauss & Union Station, L.A. rock band Blondfire, Swedish pop singer Linnea Henriksson, big-voiced West Coast vocalist Audra Mae, and singer-songwriter Salem Al Fakir, the voice on Avicii‘s international 2012 hit “Silhouettes.” Legends like Chic mastermind Nile Rodgers (who produced Daft Punk’s ubiquitous 2013 single “Get Lucky”) and country-pop star and songwriter Mac Davis (author of such Elvis Presley hits as “In the Ghetto” and “A Little Less Conversation”) contributed their collaborative talents.
Watch the “Wake Me Up” video on DenimAndSupply.com/Avicii and VEVO http://vevo.ly/oYciw1
For further details, check out
Avicii.com
Facebook.com/avicii
Twitter.com/avicii
Instagram.com/avicii
DenimAndSupply.com/Avicii
Houseforhunger.org
About Avicii
Avicii is well known for his international mega-hit “Le7els” which conquered club charts world wide, racking up over 40 million YouTube views, and “Silhouettes”, which netted 24 million views. Last year Avicii rocketed to the #3 position DJ Mag’s yearly poll of the Top 100 DJs after three years of performing and was ranked #2 on Forbes Most Powerful Artists Under 30. Despite global successes in concert, on the radio and in video, TRUE will be Avicii’s first full album of all new studio music . TRUE was recorded in Los Angeles and Stockholm, where Avicii collaborated with an eclectic group of artists including Aloe Blacc, Michael Einziger from Incubus, blue grass singer Dan Tyminski, Nile Rodgers, and the legendary Mac Davis.
About Denim & Supply
Launched in Fall 2011, Denim & Supply Ralph Lauren appeals to the millennial generation that prides itself on creating personal style through self-expression and individuality. Denim & Supply Ralph Lauren offers a new approach to denim and jeanswear, capturing the weathered character of vintage-inspired pieces and effortlessly styling them with an independent spirit. Earthy, bohemian and rugged, Denim & Supply Ralph Lauren is a modern statement of free-spirited, down-to-earth style. Denim & Supply Ralph Lauren is available at retail locations in New York, Boston, Europe and Asia, Macy’s stores nationwide, and DenimandSupply.com. A unique collaboration developed by Avicii and Denim & Supply Ralph Lauren, the “Wake Me Up” video is exclusively styled with looks from the Fall 2013 Denim & Supply Ralph Lauren collection and features the cast from the Denim & Supply advertising campaign.
About Vevo
VEVO is the world’s leading all-premium music video and entertainment platform. VEVO is available in the United States, Australia, Brazil, Canada, France, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain and United Kingdom through VEVO.com, the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone, Windows 8, Kindle Fire), Connected Television (Xbox, Roku, Boxee) and user embeddable video players. VEVO TV, an always-on broadcast-style music and video channel, is also available in the US and Canada within VEVO.com and apps for iOS, Android, Windows Phone, Windows 8, Kindle Fire, Xbox and Roku. In various territories, VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm, Metro Lyrics and MP3.com), Disney Interactive, Fuse.tv, Univision, Viacom Media Networks, Wenner Media and Yahoo! Music. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 markets, expanding the platform’s reach around the globe.