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WATCH: Polow Da Don (Beyoncé, Rihanna, Chris Brown) Releases Video for “The Love Challenge” Before the Inauguration

As premiered today on Billboard, acclaimed producer Polow Da Don (Beyoncé, Rihanna, Chris Brown) has released the video for the “The Love Challenge” feat. Cash Money artists The Yrs. Filled with powerful, politically charged images, Polow released this video before the inauguration to promote a message of unity. The video was shot in Atlanta and features Polow, Ayo and Teo, Ink (Vintage Nation), Chaka Zulu (Ludacris’ manager), Jovita Moore (newscaster on ATL’s No. 1 station WSB-TV) and Millie Thrasher. Polow encourages fans to use #lovechallenge to demonstrate unity and acceptance during a time when our country is so divided.


Heavyweight producer Polow da Don, known for providing beats to A-listers like Beyoncé and Rihanna, wants to keep the peace ahead of Donald Trump’s inauguration with his new offering “Love Challenge,” featuring Cash Money group The Yrs.